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Webull Corporation (BULL) has reintroduced cryptocurrency trading for U.S. users on its main platform, a service that was suspended in 2023. The feature became available in late July and early August 2025, enabling 24/7 real-time trading of over 50 digital assets, including
(BTC), (ETH), and (SOL)[1]. This move allows users to manage their Pay accounts directly within the Webull app, removing the need to use a separate standalone application[1].Anthony Denier, US CEO and Group President at Webull, stated that the previous removal of crypto trading had gone against customer demand and has now been corrected to better align with user expectations[2]. Stephen Yip, CEO of Webull Pay, emphasized that the integration aims to deliver a more unified and convenient experience that reflects how modern investors want to manage their portfolios[1].
The decision to resume crypto trading follows a period of regulatory scrutiny and uncertainty in the U.S. market. Webull had previously shut down crypto services in 2023 amid heightened regulatory focus on the sector. However, after a year of evolving market conditions and investor pressure, the company has determined that the environment is now more favorable for reintroducing the feature[2]. The platform now supports continuous trading, making it easier for investors to access and manage their crypto holdings without the need to switch to third-party services[1].
Webull’s move is also significant in the context of increasing competition among brokerage platforms. With other major players in the space offering crypto trading as a key feature, Webull’s return to the market reinforces its commitment to providing a comprehensive suite of investment tools[3]. The firm is now among the few major U.S. brokerages offering direct, real-time access to crypto markets, a feature that could attract both retail and institutional investors seeking diversified exposure[1].
From an analytical perspective, the reintroduction of crypto trading on Webull’s main platform signals a strategic shift in the company’s product offerings. By addressing user demand and adapting to market dynamics, Webull is positioning itself to retain and expand its customer base in a highly competitive financial services landscape. The 24/7 availability and access to over 50 tokens suggest that the platform is aiming to offer a user experience that is both flexible and aligned with the evolving needs of modern investors[1]. However, the success of this initiative will depend on how well it is integrated into Webull’s broader ecosystem and whether it can maintain a strong regulatory stance while delivering value to users.
Webull’s return to crypto trading also highlights the broader trend of mainstream
integrating digital assets into their product lines. As the crypto market continues to mature and gain institutional legitimacy, platforms like Webull are playing a crucial role in bridging the gap between traditional and digital finance[3]. This shift may encourage more investors to consider cryptocurrencies as part of their diversified portfolios, particularly as volatility and regulatory clarity remain key concerns.Cryptocurrency trading on Webull is currently available in the U.S. and Brazil, with the company planning additional market rollouts in coming months. The announcement was made in a press release statement[1]. Webull operates as an online investment platform serving more than 24 million registered users globally across 14 markets in North America, Asia Pacific, Europe, and Latin America. The company offers trading services for stocks, ETFs, options, futures, fractional shares, and digital assets[1].
The reintroduction of crypto trading on Webull’s platform is not a standalone event but part of a broader industry transformation. As more brokerages begin to offer crypto services, the lines between traditional and digital asset investing are expected to blur further. Webull’s decision to bring crypto back to its main U.S. platform underscores the growing acceptance of digital assets and reflects a strategic move to meet the evolving expectations of its user base[1].
Source:
[1] https://www.investing.com/news/cryptocurrency-news/webull-brings-crypto-trading-back-to-main-us-platform-432SI-4209012
[2] https://www.cryptopolitan.com/webull-crypto-trading-for-us-users/
[3] https://www.coindesk.com/markets/2025/08/25/michael-saylor-s-strategy-added-3-081-bitcoin-bringing-stack-to-nearly-632-5k

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