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Vanguard Group, the $11 trillion asset manager, has [reversed its long-standing skepticism](https://coinpedia.org/crypto-live-news/vanguard-opens-its-platform-to-crypto-etfs-and-funds/) toward digital assets by allowing trading of regulated cryptocurrency exchange-traded funds (ETFs) and mutual funds on its platform starting December 2, 2025. The move, which follows years of resistance, [grants its 50 million brokerage clients access](https://beincrypto.com/vanguard-crypto-ban-ends-bitcoin-solana-xrp-trading-opens/) to funds tracking
, , , , and other compliant digital assets. The firm will exclude products linked to memecoins and will not launch its own crypto offerings, [maintaining a cautious stance](https://coincentral.com/vanguard-opens-platform-to-bitcoin-xrp-ethereum-and-solana-etfs/) while aligning with investor demand.The decision marks a pivotal shift for Vanguard, which previously framed cryptocurrencies as speculative and unsuitable for long-term retirement strategies. Former CEO Tim Buckley had [dismissed Bitcoin ETFs as inappropriate](https://www.tradingview.com/news/cointelegraph:7a61ab679094b:0-vanguard-s-50m-clients-will-soon-have-access-to-crypto-etfs/) for traditional portfolios, but his departure and the appointment of Salim Ramji-a former
executive with blockchain expertise-signaled a strategic pivot. Ramji [supported granting clients access](https://en.coinotag.com/vanguard-allows-bitcoin-etf-trading-amid-crypto-market-shifts) to regulated crypto products without directly entering the market, treating them similarly to non-core assets like gold.The change comes amid surging demand for crypto ETFs, which have become one of the fastest-growing fund categories in U.S. history. BlackRock's
(IBIT), for instance, [amassed $70 billion in assets](https://www.coindesk.com/business/2025/12/01/vanguard-opens-platform-to-crypto-etfs-in-major-shift-bloomberg) despite recent market corrections. Vanguard cited improved operational maturity for servicing crypto products and [noted that client expectations increasingly demand](https://beincrypto.com/vanguard-crypto-ban-ends-bitcoin-solana-xrp-trading-opens/) access to diverse asset classes through a single platform.
The move is expected to bolster the legitimacy of digital assets in traditional finance, particularly as competitors like BlackRock and Fidelity have already capitalized on the ETF boom. [Analysts suggest Vanguard's entry could catalyze](https://cryptonews.com/news/vanguard-opens-platform-crypto-linked-etfs-mutual-funds/) further institutional adoption, though the firm's exclusion of memecoins and refusal to launch proprietary products underscore its cautious alignment with regulatory standards.
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