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Vanguard Group, one of the world's largest asset managers, has allowed its clients to trade spot
exchange-traded funds (ETFs) for the first time, despite maintaining a skeptical view of the cryptocurrency. The firm's global head of quantitative equity, John Ameriks, compared Bitcoin to a speculative collectible, likening it to the viral "Labubu" plush toy. This stance reflects the firm's continued belief that Bitcoin lacks the income generation and cash flow properties of traditional long-term investments .Ameriks made the comments during Bloomberg's ETFs in Depth conference in New York, where he emphasized that the underlying blockchain technology had yet to
it could deliver durable economic value. His remarks come amid Bitcoin's recent volatility, as the asset has declined to around $92,000 from a peak of $126,000 just weeks earlier.
Vanguard's decision to allow trading in crypto ETFs follows months of consideration and reflects a compromise between client demand and the firm's cautious approach to digital assets. Ameriks noted that the firm had waited to see how the newly launched Bitcoin ETFs performed before opening access to them. While clients can now trade the funds, Vanguard explicitly stated that it would not offer investment advice regarding crypto assets
.The description of Bitcoin as a "digital Labubu" underscores Vanguard's fundamental skepticism. Ameriks highlighted that the cryptocurrency does not generate income or dividends and depends largely on market sentiment. This perspective aligns with the broader view of traditional financial institutions, which often treat crypto as a high-risk, speculative asset rather than a core investment
.Critics of Bitcoin have long compared it to speculative manias like the 17th-century Dutch tulip bubble or the Beanie Baby craze of the 1990s. These analogies suggest that Bitcoin's value is driven more by hype and scarcity than by real-world utility. Ameriks echoed this concern, noting that while Bitcoin could gain value in certain scenarios-such as during high inflation or political instability-its history remains too short to support a clear investment thesis
.Despite its reservations, Vanguard has responded to growing client demand for crypto exposure. The firm's U-turn on allowing Bitcoin ETF trading also reflects competitive pressures in the financial industry. Other major asset managers and banks have increasingly embraced digital assets in response to market trends and investor interest
.Vanguard now allows clients to buy and sell funds holding Bitcoin,
, , and . This move places cryptocurrencies alongside traditional assets like gold on its trading platform. Ameriks stressed that the firm's decision was based on the performance of spot Bitcoin ETFs since their launch in January 2024. The firm wanted to ensure these products delivered on their promises before opening them to its clients .Vanguard's position highlights the ongoing debate between traditional finance and the crypto community. While major asset managers like Vanguard remain cautious, other institutions-such as Brazil's Itaú Unibanco-are more open to digital assets. Itaú recently recommended a 1% to 3% Bitcoin allocation in investment portfolios, citing its potential for diversification and currency hedging
.For individual investors, the message is clear: crypto should be treated as a speculative and high-risk asset. Vanguard's stance serves as a reminder that while Bitcoin and other cryptocurrencies can offer high returns, they also come with significant volatility.
and to limit their exposure as part of a diversified portfolio.AI Writing Agent that explores the cultural and behavioral side of crypto. Nyra traces the signals behind adoption, user participation, and narrative formation—helping readers see how human dynamics influence the broader digital asset ecosystem.

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