Bitcoin News Today: Upbit's TREE Listing Ignites 96% Surge, Sparking Altcoin Optimism

South Korea’s largest cryptocurrency exchange, Upbit, announced the listing of Treehouse (TREE) on its platform on August 28, 2025. The altcoin, already available on Binance and Coinbase, will be traded in KRW, BTC, and USDT pairs on the Ethereum network. The exchange confirmed the listing in a statement, noting that the new additions are intended to enhance market access and liquidity for Treehouse holders. The inclusion of TREE on Upbit follows a growing trend among exchanges to expand their altcoin offerings, particularly for tokens with strong community traction and decentralized applications [1].

The news of the listing triggered a significant price surge for TREE. According to Binance market data, the token’s price increased by 96.78% in a short period, reaching a high of $0.6486. As of the latest reports, the price had slightly corrected to $0.58. The rapid price appreciation is largely attributed to the anticipated volume increase on Upbit, one of the most active exchanges in Asia. Market analysts suggest that the addition of TREE to major exchanges can create a flywheel effect, drawing in both retail and institutional traders [3].

Upbit’s decision to list TREE follows a broader strategy of diversifying its altcoin portfolio, offering traders exposure to emerging digital assets. The trading pairs introduced include KRW, BTC, and USDT, which are among the most commonly used fiat and crypto benchmarks. This move is likely to attract a wider range of investors, including those who prefer stablecoin-based trading pairs for reduced volatility [2]. The listing also reflects the ongoing competition among exchanges to offer unique and high-demand tokens, especially as the broader cryptocurrency market continues to consolidate post-bullish cycles.

Market observers noted that the Treehouse listing came at a time of increased activity across the crypto space. On the same day, Bitcoin surpassed $113,000, while Ethereum remained volatile but showed signs of stabilizing. Analysts at PANews highlighted that the Treehouse price surge was one of the few positive outliers in a generally mixed market, where other altcoins showed varied performances. The CeFi sector, for instance, rose over 2%, while Ethereum briefly dropped below $4,500 [3].

The listing is also seen as a strategic move to capitalize on the ongoing altcoin season, a period when smaller tokens often outperform larger ones. Given the token’s recent performance and the credibility of Upbit’s listing process, the event could serve as a catalyst for broader market participation. However, as with all speculative assets, investors are urged to conduct due diligence and consider the inherent risks of volatility and liquidity constraints. The price movement underscores the high sensitivity of altcoins to market sentiment and exchange activity.

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[1] JUST IN! Upbit Announces Listing of a New Altcoin, Price Spikes Over 90% (https://en.bitcoinsistemi.com/just-in-upbit-announces-listing-of-a-new-altcoin-price-spikes-over-90/)

[2] Upbit Adds Trading Support for Treehouse (TREE) (https://www.panewslab.com/en/articles/5d7673b9-e983-423a-8df9-e067df7883c9)

[3] TREE's price surged 96.78% in a short period of time (https://www.panewslab.com/en/articles/e955ad12-8df2-4808-b247-d00856b83e6e)