Bitcoin News Today: Umy Launches Web3 Travel Platform with 1 BTC Giveaway

Umy, a Web3-native travel booking platform, has officially launched with a 1 Bitcoin giveaway campaign aimed at encouraging users to explore its unique crypto-native experience. This marks the public debut of Umy’s platform after over a year of active development, integrating crypto-native payments, wallet login, and structured service modules. The platform provides access to hundreds of thousands of hotels, flights, and activities, allowing cryptocurrency users to book travel services while earning rewards through its integrated incentive system.

The 1 BTC giveaway campaign, known as the Crypto Travel Festival, features a 1 BTC prize pool distributed across multiple rounds. The first round includes a 0.1 BTC reward, with future round amounts subject to change. Additional reward rounds are scheduled to follow. The event process involves users registering early, booking and earning Golden Eggs, and then participating in an auto draw for rewards. The pre-event period runs from July 4 to July 10, with the first phase of the event starting on July 10 and ending on July 24. The draw for the first phase will take place on July 25.

Umy is a Web3-focused travel booking website that allows users to reserve flights, hotels, and travel experiences using cryptocurrency. The platform supports bookings across 200+ countries, offering access to 3 million hotels, 400+ airlines, and tens of thousands of global experiences and activities. Umy provides transparent pricing, loyalty rewards, and user-friendly Web3 integrations, minimizing the friction typically associated with using crypto for everyday purchases. The platform aims to evolve into a full-stack Web3 consumer platform, connecting crypto spending with real-world services, starting from travel and expanding into lifestyle, loyalty, and AI-powered personalization.

Key features of the Umy platform include Umy AI, which is developing its proprietary MCP (Model Context Protocol) for large language models. This protocol enables models to interact more efficiently with external tools, services, and data sources. Umy has launched four core features for its hotel vertical, including visual image-based room search, global hotel price comparison, AI travel assistant agent, and personalized recommendation engine. These features shift the paradigm from traditional “user-searching-for-hotels” to an innovative “hotels-finding-users” model, seamlessly connecting travelers with ideal accommodations through intelligent automation.

Umy is also strategically developing a diverse Web3 business ecosystem, including DeFi solutions such as yield vaults that support deposits in BTC, ETH, and USDT. Users receive redeemable deposit certificates and earn Umy Points with fully transparent yield strategies. The platform also offers NFT applications, including membership NFTs, travel stamp NFTs, and hotel alliance NFTs. These NFTs provide various benefits, such as discounts, profit-sharing airdrops, governance rights, and travel ambassador eligibility. Additionally, Umy is developing a hotel review protocol for on-chain encrypted UGC data monetization with paid queries and revenue sharing.

Umy’s platform supports Web3 login using EVM Wallet, providing a seamless experience for crypto-native users who want a self-custodied identity. The platform accepts major cryptocurrencies, including USDT, USDC, ETH, BNB, SOL, BTCB, and BTC, as well as traditional payment options via credit card. Umy offers robust global coverage, with inventory aggregated from major travel APIs and global distribution systems. Each booking earns users points, which can be redeemed for benefits at a later date. The platform’s interface is designed to match the ease-of-use of Web2 travel sites while incorporating the advantages of Web3, allowing users to search, compare, and book with just a few clicks.

Unlike speculative DeFi or purely financial dApps, Umy is focused on real-world use cases. By enabling crypto payments for travel, the platform appeals to a rapidly growing demographic of Web3 users looking for meaningful ways to use their digital assets. Umy has onboarded over 3 million hotels, 100,000+ registered users, and processed over 1 million+ in GMV across recent months, validating the appetite for crypto-native travel solutions. “We built Umy for people who believe crypto should be useful in daily life,” said Alex, the CEO of Umy. “Travel is one of the best ways to onboard people into Web3, and we want to make that process as fun and rewarding as possible.”

Umy is building the next-generation Web3 consumer infrastructure, reinventing global travel, e-commerce, and lifestyle services through AI agents and blockchain protocols. As the first superapp integrating “AI Orchestration + Web3 Consumer Application,” Umy delivers seamless cross-scenario experiences (travel/shopping/local services) while providing developers with an open Web3 consumption protocol layer (Umy MCP). Umy’s entry into the market represents a significant step toward normalizing the utility of cryptocurrency in mainstream industries. As the product expands, Umy is set to unlock new verticals, from luxury travel to on-chain commerce, paving the way for a truly complete Web3-native consumer stack.