Bitcoin News Today: Umy Launches With 1 BTC Giveaway, Revolutionizing Crypto Travel

Umy, a Web3-native travel booking platform, has officially launched with a bold 1 Bitcoin giveaway campaign. This marks the public debut of Umy’s platform after over a year of active development, integrating crypto-native payments, wallet login, and structured service modules. The platform provides access to hundreds of thousands of hotels, flights, and activities, offering cryptocurrency users a seamless way to book travel services while earning rewards through its integrated incentive system.

The 1 BTC giveaway is designed to incentivize users to explore the platform's unique crypto-native experience. The event process includes registering early to start placing orders, booking and earning Golden Eggs, and participating in auto draws and rewards. The Crypto Travel Festival features a 1 BTC prize pool distributed across multiple rounds, with the first round including a 0.1 BTC reward. Additional reward rounds are scheduled to follow, with the event period starting from July 4, 08:00:00 UTC, and ending on July 24, 07:59:59 UTC. The first draw time is set for July 25, 08:00:00 UTC.

Umy is a Web3-focused travel booking website that allows users to reserve flights, hotels, and travel experiences using cryptocurrency. The platform supports bookings across 200+ countries, offering access to 3 million hotels, 400+ airlines, and tens of thousands of global experiences and activities. Umy provides transparent pricing, loyalty rewards, and user-friendly Web3 integrations, minimizing the friction typically associated with using crypto for everyday purchases. The platform aims to evolve into a full-stack Web3 consumer platform, connecting crypto spending with real-world services, starting from travel and expanding into lifestyle, loyalty, and AI-powered personalization.

Key features of the Umy platform include Umy AI, which is developing its proprietary MCP (Model Context Protocol) for large language models. This protocol enables models to interact more efficiently with external tools, services, and data sources. Umy has launched four core features for its hotel vertical, including visual image-based room search, global hotel price comparison system, AI travel assistant agent, and personalized recommendation engine. This technology shifts the paradigm from traditional "user-searching-for-hotels" to an innovative "hotels-finding-users" model, seamlessly connecting travelers with ideal accommodations through intelligent automation.

Umy is strategically developing a diverse Web3 business ecosystem spanning DeFi solutions, NFT applications, and RWA innovation. DeFi solutions include yield vaults that support deposits in BTC, ETH, and USDT, with users receiving redeemable deposit certificates and earning Umy Points. NFT applications include membership NFTs, travel stamp NFTs, and hotel alliance NFTs, offering various benefits and rewards. The hotel review protocol allows for on-chain encrypted UGC data monetization with paid queries and revenue sharing, evolving toward decentralized cross-platform standards.

Umy offers a seamless experience for crypto-native users with Web3 login options using EVM Wallet, MetaMask, WalletConnect, and Ton Wallet. The platform accepts major cryptocurrencies, including USDT, USDC, ETH, BNB, SOL, BTCB, and BTC, along with traditional payment options via credit card. Umy’s interface is designed to match the ease-of-use of Web2 travel sites while incorporating the advantages of Web3, allowing users to search, compare, and book with just a few clicks.

Unlike speculative DeFi or purely financial dApps, Umy is focused on real-world use cases. By enabling crypto payments for travel, the platform appeals to a rapidly growing demographic of Web3 users looking for meaningful ways to use their digital assets. Umy has onboarded over 3 million hotels, 100,000+ registered users, and processed over 1 million in GMV across recent months, validating the appetite for crypto-native travel solutions. “We built Umy for people who believe crypto should be useful in daily life,” said Alex, the CEO of Umy. “Travel is one of the best ways to onboard people into Web3, and we want to make that process as fun and rewarding as possible.”

Umy is building the next-generation Web3 consumer infrastructure, reinventing global travel, e-commerce, and lifestyle services through AI agents and blockchain protocols. As the first superapp integrating “AI Orchestration + Web3 Consumer Application,” Umy delivers seamless cross-scenario experiences (travel/shopping/local services) while providing developers with an open Web3 consumption protocol layer (Umy MCP). Umy’s entry into the market represents a significant step toward normalizing the utility of cryptocurrency in mainstream industries. As the product expands, Umy is set to unlock new verticals, from luxury travel to on-chain commerce, paving the way for a truly complete Web3-native consumer stack.