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A recent survey by UK insurer Aviva reveals that one in four UK adults are open to incorporating cryptocurrency into their retirement planning, highlighting a growing, albeit cautious, appetite for digital assets among the general population. Conducting a survey of 2,000 UK adults, Aviva found that 27% expressed willingness to include cryptocurrency in their retirement strategies, with 23% considering withdrawing part or all of their pension to invest in crypto. This marks a significant shift in the perception of retirement planning in the UK, traditionally dominated by workplace or private pensions, where 82% of people are currently invested.
Motivations for this interest in crypto are largely driven by the potential for higher returns. Aviva’s survey found that 43% of respondents are drawn to the higher potential yields offered by cryptocurrencies, while another 36% are excited by the innovation and new technologies associated with digital assets. A further 32% expressed a desire to diversify their investment portfolios. However, these motivations are tempered by a strong awareness of the risks. Concerns about security risks, such as hacking or phishing, were cited by 41% of respondents, while 37% pointed to the lack of regulation and consumer protection in the crypto space. Volatility in crypto trends was also a concern, with 30% citing this as a potential drawback.
The data also reveals a generational divide in attitudes toward crypto and retirement planning. Among younger adults aged 25–34, 18% said they have already withdrawn pension funds to invest in crypto, contributing to a total of 8% of all respondents who have done the same. This highlights a growing trend of younger investors prioritizing speculative returns over the long-term security of traditional pension structures. However, many of these investors remain uneducated about the full implications of their choices. Approximately 30% of those interested in crypto admitted they don't fully understand the benefits they might be giving up by cashing in their pensions, and 27% were unaware of any risks involved.
Despite the allure of crypto, Aviva emphasizes the advantages of traditional pensions. Michele Golunska, Managing Director of Wealth & Advice at Aviva, noted that pensions offer powerful benefits, such as employer contributions and tax relief, which can significantly enhance long-term financial wellbeing. The insurer encourages a balanced approach to retirement planning, urging investors to prioritize stability and long-term growth over short-term speculation.
The UK's pension landscape remains robust, with over four in five adults participating in workplace or private pension schemes, managing a total of £3.8 trillion in assets. However, awareness of pension benefits remains low. Over a fifth of respondents were unaware of their employer’s pension contributions, and a further 12% didn’t realize their employer contributes at all. This suggests a critical gap in financial literacy that could impact the long-term security of UK retirees.
The findings reflect a broader global trend. In the U.S., for example, President Donald Trump recently signed an executive order allowing 401(k) retirement plans to include
and other cryptocurrencies, potentially opening access to over $9 trillion in assets. Analysts predict that even a 1% allocation to Bitcoin within U.S. retirement accounts could inject up to $168 billion into the crypto market, potentially pushing Bitcoin’s market cap higher and signaling a new wave of institutional adoption.As the UK and U.S. explore the intersection of retirement planning and digital assets, the regulatory environment remains a key consideration. The UK has recently proposed a framework to regulate crypto exchanges, dealers, and agents with a focus on transparency and consumer protection. However, adoption by
remains slow, with some banks reportedly blocking or delaying crypto-related transactions.Source: [1] Aviva survey shows a quarter of people would consider using cryptocurrency as part of retirement plans (https://www.aviva.com/newsroom/news-releases/2025/08/Aviva-survey-shows-a-quarter-of-people-would-consider-using-cryptocurrency-as-part-of-retirement-plans/) [2] 1 in 4 UK adults open to investing in crypto for retirement (https://cointelegraph.com/news/quarter-uk-open-to-crypto-in-retirement-funds) [3] U.S. Retirement Accounts 1% Allocation to Bitcoin (BTC) Could Add USD 168B Inflows, Lifting Market Cap by 7.4%: Trading Impact Explained (https://blockchain.news/flashnews/u-s-retirement-accounts-1-allocation-to-bitcoin-btc-could-add-usd-168b-inflows-lifting-market-cap-by-7-4-trading-impact-explained)

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