Bitcoin News Today: TRUMP Token's DAT Gamble: Stabilization or Delayed Collapse?

Fight Fight Fight LLC, the firm behind Donald Trump's memecoin, is pursuing a digital asset treasury initiative to stabilize the struggling TRUMP token, according to multiple sources. The effort, led by long-time Trump associate Bill Zanker, aims to raise at least $200 million, with ambitions to scale up to $1 billion, to create a vehicle that would accumulate the token. The move comes as the TRUMP coin has plummeted from a January high of $44 to around $8, with only 35% of its 1 billion token supply currently unlocked and a circulating market value of approximately $1.5 billion, per data from MessariTrump Memecoin Issuer Zanker Plans to Create Digital-Asset Treasury Company^[1].

The proposed digital asset treasury (DAT) is part of a broader strategy to revive investor confidence in the token. Earlier this year, Zanker's plans for a Trump-branded crypto wallet collapsed following a dispute with another Trump-linked project, World Liberty Financial (WLF). While WLF's WLFI token has drawn interest from separate treasury firm ALT5 Sigma, the TRUMP token's trajectory remains precarious. The token's supply is largely controlled by Trump-associated entities, with 800 million tokens initially locked. Crypto entrepreneur Justin Sun, an adviser to WLF, is among the largest holders and attended a May dinner with top TRUMP token investorsTrump Memecoin Issuer Zanker Plans to Create Digital-Asset Treasury Company^[1].

The TRUMP token's struggles highlight the challenges facing memecoins in a volatile market. Over 80 digital asset treasury companies launched in 2025, many of which saw valuations decline after initial hype. Fight Fight Fight's initiative mirrors broader trends in crypto, where firms seek to bolster token values by holding large reserves. However, the TRUMP token's limited liquidity and price volatility pose significant risks. Analysts note that while DATs can provide short-term stability, their long-term success depends on sustained demand and regulatory clarityTrump Memecoin Issuer Zanker Plans to Create Digital-Asset Treasury Company^[1].

Zanker's fundraising efforts align with the Trump family's expanding crypto footprint, which includes Bitcoin mining ventures, a stablecoin, and a strategic Bitcoin reserve. The family's World Liberty Financial has also launched its own stablecoin, USD1, and governance token WLFI. Despite these moves, critics argue that the TRUMP token's association with Trump's political brand and the lack of clear utility for the token could hinder adoption. The token's price performance remains closely watched as a barometer for the effectiveness of DAT strategies in the memecoin spaceTrump Memecoin Issuer Zanker Plans to Create Digital-Asset Treasury Company^[1].

The broader crypto market has seen mixed results from similar initiatives. While some projects, like Michael Saylor's MicroStrategy-turned-Strategy, have achieved success by amassing Bitcoin reserves, others have struggled to maintain value. The TRUMP token's DAT faces scrutiny amid concerns about market manipulation and the sustainability of price rallies driven by political influence. As the fundraising progresses, investors will likely assess whether the effort can generate meaningful liquidity or merely delay inevitable market correctionsTrump Memecoin Issuer Zanker Plans to Create Digital-Asset Treasury Company^[1].