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Trump Media and Technology Group (DJT), the company associated with former U.S. President Donald
and operator of the social media platform Truth Social, has entered into a strategic partnership with Crypto.com, a major crypto exchange. The partnership involves a significant acquisition of Cronos (CRO) tokens, which are native to the Cronos blockchain. According to the agreement, DJT has secured 684.4 million CRO tokens at a price of approximately $0.1576 per token, totaling about $105 million. The acquisition is split evenly between cash and stock and accounts for roughly 2% of the circulating CRO supply [4]. This move is part of a broader initiative where DJT plans to integrate CRO into its platforms, such as Truth Social and Truth+, as part of a rewards system, using Crypto.com’s digital wallet infrastructure [4].This agreement is a strategic step in Trump Media’s broader foray into digital assets and cryptocurrency. The company also announced the formation of a new entity,
Group CRO Strategy, Inc., which is preparing to acquire up to 19% of the circulating CRO supply through a planned SPAC merger with Yorkville Acquisition Corp. The aim is to establish a digital asset treasury focused on accumulating CRO tokens [4]. In addition, Trump Media has already reported holding $2 billion in , further solidifying its position in the crypto market [2]. Devin Nunes, Trump Media’s CEO and chairman, highlighted the potential of CRO as a versatile utility token, emphasizing its role in fast and secure payments and money transfers [4].Crypto.com, a longtime supporter of the Cronos blockchain, has expressed its commitment to expanding the utility of CRO through this partnership. The company’s CEO, Kris Marszalek, stated that the agreement marks the beginning of a broader adoption strategy for the CRO token and the Cronos blockchain [4]. By staking the acquired CRO tokens through Crypto.com Custody, Trump Media aims to generate additional revenue while demonstrating a long-term commitment to the project [4]. The staking model is a key component of the Cronos blockchain, which operates on a proof-of-authority consensus mechanism, ensuring security and scalability [4]. The integration of CRO into Trump Media’s platforms could potentially enhance the token’s utility and liquidity, fostering further adoption and use cases [4].
The Trump family's involvement in cryptocurrency has expanded significantly in recent months, with the launch of several crypto-related ventures. Eric Trump, Donald Trump’s son, recently co-founded
, a firm that seeks to accumulate bitcoin through mining and opportunistic purchases. The company's stock market debut drew attention to the potential ethical concerns surrounding the Trump family's influence in the crypto industry. American Bitcoin's shares initially surged by as much as 39% before settling at $8.04 by the end of the trading day [5]. Meanwhile, the Trump family has also benefited from World Liberty Financial, a decentralized finance platform that has generated substantial returns for its founders, including Zach Witkoff, the son of White House Middle East envoy Steve Witkoff [5]. The platform's success has created significant paper wealth for the Trump family and other insiders, highlighting the growing influence of crypto in their business ventures [5].The increasing involvement of the Trump family in the crypto space has raised concerns about potential conflicts of interest. Critics argue that the family’s extensive crypto holdings and partnerships could create an uneven playing field in an industry that the president has been actively deregulating [5]. Virginia Canter, a legal expert, noted the ethical concerns surrounding the Trumps' ability to benefit from their influence in the crypto sector, particularly given the president’s authority to shape regulatory policies [5]. Senator Elizabeth Warren also expressed her views, calling the launch of American Bitcoin a clear case of corruption [5]. The White House, however, has consistently denied any conflict of interest, asserting that the president and his family have never engaged in such practices and that their actions align with the administration’s goal of making the U.S. the global crypto capital [5].
The broader crypto market has responded positively to these developments. The value of the CRO token has surged by approximately 69% since Trump Media's announcement [5]. This upward trend reflects growing investor confidence in the token’s potential, particularly with the endorsement and integration plans by a major platform like Truth Social. However, the long-term success of CRO will depend on its utility and adoption within the Cronos ecosystem. As with any digital asset, market volatility and regulatory changes could pose challenges for both Trump Media and Crypto.com [4]. Despite these risks, the strategic partnership between the two entities represents a significant step toward mainstream adoption of cryptocurrency in the U.S., potentially paving the way for further innovation and investment in the digital asset space [4].
Source: [1] Trump Media and Technology Group, Crypto.com Close Purchase Agreement (https://www.globenewswire.com/news-release/2025/09/05/3145259/0/en/Trump-Media-Crypto-com-Close-Purchase-Agreement.html) [2] Trump family's American Bitcoin makes stock market debut (https://www.nbcnews.com/business/business-news/trump-american-bitcoin-crypto-venture-raises-conflict-interest-alarms-rcna228837) [3] Trump Media (DJT) Takes $105M in Cronos (CRO) Tokens ... (https://www.coindesk.com/business/2025/09/05/trump-media-closes-on-purchase-of-usd105m-in-cronos-tokens-in-crypto-com-deal) [4] Trump Media wants to corner a cryptocurrency called Cronos! (https://finshots.in/archive/trump-media-wants-to-corner-a-cryptocurrency-called-cronos/) [5] Trump Media, Crypto.com Close Purchase Agreement (https://www.globenewswire.com/news-release/2025/09/05/3145259/0/en/Trump-Media-Crypto-com-Close-Purchase-Agreement.html)

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