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Trump Media & Technology Group (DJT) disclosed
as of September 2025, a strategic move to leverage the cryptocurrency for liquidity, growth, and financial flexibility. This revelation comes amid a challenging third-quarter performance, where the company for Q3 2025, driven by non-cash accounting adjustments, legal expenses, and investments in digital assets like and Cronos (CRO). Despite the loss, highlighted positive operating cash flow of $10.1 million and a $3.1 billion asset base, signaling resilience in its expansion strategy, according to its .The company's Bitcoin holdings are not merely speculative but integral to its treasury management. A portion of the Bitcoin serves as collateral for convertible notes, demonstrating a dual-purpose approach to asset management, according to a report on the
. This aligns with broader trends of corporate adoption of digital assets, as companies increasingly view Bitcoin as a strategic reserve asset. Trump Media's financial assets, which include cash, short-term investments, and trading securities, now total $3.1 billion, up from $274 million at the time of its March 2024 SPAC merger, according to the third-quarter report.Strategic partnerships, particularly with Crypto.com, underscore Trump Media's push into the crypto ecosystem. The company has integrated CRO, Crypto.com's native token, into its platforms and acquired 684.4 million CRO through a $97 million investment of cash and stock, as previously reported. This collaboration extends to a planned CRO treasury company, which will focus on acquiring and managing CRO holdings and is expected to become the largest publicly traded CRO treasury firm, according to the third-quarter report. Additionally, Trump Media announced
, a prediction market feature allowing users to bet on events using CRO as collateral, further deepening its ties to the crypto industry.Financially, Trump Media's Q3 results reflect both challenges and opportunities. While the net loss widened from $19.2 million in the same period last year, the company generated $61.1 million in combined income from Bitcoin-related securities and interest income, including
from Bitcoin options premiums, highlighting the volatility and potential rewards of its crypto bets. Legal expenses, particularly from its 2024 SPAC merger, also contributed to the loss, with $20.3 million in costs during the quarter, per the third-quarter report.Looking ahead, Trump Media aims to expand its Truth Social and Truth+ platforms, introduce AI-driven features, and launch financial products like Separately Managed Accounts and Exchange Traded Funds targeting "America-First" investors, according to the third-quarter report. CEO Devin Nunes emphasized the company's strengthened balance sheet and strategic positioning, noting that the Trump family's deepening involvement in crypto—despite regulatory scrutiny—positions the firm for long-term growth in the evolving digital asset landscape, as previously reported.
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