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Trump Media has advanced in its efforts to launch a
ETF with an amended registration filed with the U.S. Securities and Exchange Commission (SEC) on August 11. The filing pertains to the “Truth Social Bitcoin ETF” (ticker: B.T.), a spot Bitcoin product intended to directly hold BTC and mirror its market performance through publicly traded shares. This update marks the first amendment to the firm’s initial Form S-1 submission [1].The ETF’s structure includes key operational roles assigned to Crypto.com, which will act as the sole Bitcoin custodian, prime execution agent, and liquidity provider. This partnership positions the product with one of the most recognized platforms in the crypto industry. The ETF will not launch until the SEC declares the registration effective and approves the related Form 19b-4 filing. Once cleared, the shares will list on NYSE Arca, with
America Digital serving as the ETF sponsor [1].Trump Media’s initiative places it among a growing group of firms seeking a stake in the U.S. spot Bitcoin ETF market. This follows the recent influx of billions in assets into such products after their regulatory approval. The company’s decision to proceed with the filing highlights a broader trend of institutional interest in Bitcoin, as well as the ongoing challenges posed by a complex and evolving regulatory landscape [1].
The regulatory environment remains a key factor in the development of crypto ETFs. For instance,
has recently decided not to pursue a U.S. spot ETF despite the recent resolution of the SEC-Ripple legal dispute. The firm cited insufficient institutional demand and regulatory uncertainty as the main reasons for its decision. This contrasts with Bitcoin, which has gained broader acceptance and is being incorporated into mainstream investment strategies [2].Trump Media’s filing also reflects the accelerating pace of SEC approvals, which have been reduced from 240 days to 75 days for compliant applications. This change has encouraged more firms to pursue ETF applications for assets like Bitcoin and ether. However, the final approval remains contingent on the SEC’s discretion, and no firm can guarantee a straightforward path to launch [3].
The success of Trump Media’s Bitcoin ETF will ultimately depend on both regulatory developments and investor demand. The company’s latest SEC submission is a significant step toward a potential launch, but the final regulatory hurdles remain. The broader market is closely watching the outcome, as it could influence the strategy of other firms considering entry into the crypto ETF space [3].

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