Bitcoin News Today: Trump Media Buys $2 Billion Bitcoin Shares Rise 5.6%

Trump Media and Technology Group has made a significant move into the cryptocurrency space by purchasing $2 billion worth of Bitcoin. This acquisition represents a major shift in the company's business strategy, transitioning from a media-focused brand to one with a growing investment portfolio in digital assets. The $2 billion in Bitcoin now accounts for approximately two-thirds of the company’s $3 billion in total assets, marking a key development in its new cryptocurrency treasury plan.

Trump Media's CEO, Devin Nunes, emphasized the company's commitment to its publicly announced strategy, stating, “We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan.” The company plans to continue increasing its Bitcoin holdings while developing new financial products around the digital currency. This strategy aims to position Trump Media as a crypto-focused investment firm, following a similar path to other companies that have expanded their digital asset reserves.

In addition to its Bitcoin acquisition, Trump Media has committed $300 million toward acquiring options for more Bitcoin-related securities. These options may be converted into Bitcoin depending on market conditions, further solidifying the company's commitment to digital assets. The company is also working on a new utility token designed for use across the Truth Social ecosystem, which includes Truth Social, the streaming platform Truth+, and Truth.Fi, its financial services brand. This token is expected to support services across these platforms and provide liquidity while helping to protect against restrictions by traditional financial institutions.

The development of this utility token aligns with recent legislation signed by President Trump, who is the largest shareholder in Trump Media. The GENIUS Act introduces a federal framework for digital assets, including stablecoins. Trump Media’s announcement follows closely after the launch of USD1, a stablecoin backed by the U.S. dollar, developed by crypto startup World Liberty Financial in partnership with BitGo. The company's shift into crypto assets is expected to support new revenue streams, including financial products like exchange-traded funds (ETFs) backed by Bitcoin. These funds would target both retail and institutional investors seeking exposure to digital currencies.

Following the announcement, shares of Trump Media rose by 5.6% to $19.71 on Monday morning, signaling market interest in its crypto shift. Despite this increase, the stock is still down 42% since the beginning of the year. In the first quarter of 2025, Trump Media reported $821,000 in revenue, up slightly from $770,000 in the same period in 2024. However, the company reported a quarterly operating loss of $39.5 million, which is lower than the $98.3 million loss from the previous year. As digital asset prices continue to rise, Trump Media’s treasury strategy follows a similar path to that of other companies interested in storing value digitally.