Bitcoin News Today: Trump Media Buys $2 Billion in Bitcoin Drives 9% Stock Surge

Trump Media & Technology Group (TMTG) has made a significant strategic shift into the cryptocurrency sector, acquiring $2 billion in Bitcoin and related securities. This move, announced in July 2025, marks a pivotal shift for the company, best known for its social media platform, Truth Social. The acquisition positions TMTG as a crypto treasury company and underscores its broader ambitions to integrate digital assets into its financial and operational frameworks [1].

The company's CEO, Devin Nunes, revealed plans to launch a utility token within the Truth Social ecosystem. This token aims to enhance user engagement and create new revenue streams. The move also includes the development of a digital wallet, as outlined in a recent SEC filing, indicating TMTG’s intent to offer a full suite of crypto-related services [4]. The firm is also planning a crypto ETF that will include allocations to assets such as Ethereum and Solana, reflecting a diversified approach to digital asset investment [1].

The market reacted favorably to the news, with TMTG shares rising by 9% over the week following the announcement. Analysts attribute this positive response to investor confidence in the company’s long-term crypto strategy and the potential for increased institutional interest in Bitcoin. The move has drawn comparisons to Tesla’s 2021 $1.5 billion Bitcoin purchase, which briefly boosted the price of the cryptocurrency [1]. Analysts suggest that while TMTG’s acquisition could lead to short-term price appreciation, long-term success will depend on the company’s ability to maintain market confidence and deliver on its strategic vision [1].

Beyond TMTG, other Trump-linked ventures are also making strides in the crypto space. Donald Trump Jr. and Eric Trump co-founded American Bitcoin Corp, a mining company that recently secured a $2 million investment from the Winklevoss twins. The Winklevoss investment highlights the growing influence of the Trump family in the cryptocurrency sector and aligns with their broader crypto-friendly policies [5]. Donald Trump Jr., who serves as chief strategy officer of American Bitcoin Corp, holds a stake in the company that could be worth $367 million post-IPO, signaling the financial stakes involved in the venture [7].

The Trump administration has also taken steps to reshape the regulatory landscape for cryptocurrencies. Reports indicate that President Trump ordered a proposal to allow Bitcoin to be included in 401(k) retirement accounts. This directive, if implemented, could benefit the Trump family financially while also influencing the broader market. However, it has sparked debate within the financial industry, with many professionals expressing concerns about the volatility of crypto assets in retirement portfolios [8]. The inclusion of Bitcoin in 401(k) plans is viewed by some as a strategic move to boost institutional adoption, while others see it as a potential risk to long-term financial stability [9].

TMTG’s pivot to crypto reflects a broader trend of media and technology firms exploring digital assets as part of their financial strategies. The company’s growing presence in the crypto market is evident from its recent financial performance, which showed substantial growth in Q2 2025, likely driven by its Bitcoin investments [3]. Whether this strategy leads to sustained profitability or increased volatility remains to be seen, but it is clear that Trump Media is positioning itself as a key player in the evolving digital asset landscape.

Sources:

[1] Trump Media buys US$2 billion in Bitcoin for crypto — The (https://www.businesstimes.com.sg/pulse/article/7182509)

[2] Trump Media Reveals Truth Token and Wallet Plans in — CryptoRank (https://cryptorank.io/news/feed/d318c-trump-media-reveals-truth-token-and-wallet-plans-in-sec-filing)

[3] President Trump holds a near-53% stake in Trump Media — Accountable (https://accountable.us/watchdog-trump-order-allowing-bitcoin-in-401k-accounts-likely-a-boon-to-trump-family-potential-disaster-for-working-families/)

[5] Gemini Founders Back Trump-Linked Mining Firm Ahead — Crypto (https://crypto-economy.com/gemini-founders-back-trump-linked-mining-firm-ahead-of-planned-public-listing/)

[6] Bitcoin News Today: Winklevoss Twins Invest in Trump — AInvest (https://www.ainvest.com/news/bitcoin-news-today-winklevoss-twins-invest-trump-linked-bitcoin-mining-venture-2508/)

[7] Bitcoin News Today: Winklevoss Twins Invest $2M in — AInvest (https://www.ainvest.com/news/bitcoin-news-today-winklevoss-twins-invest-2m-trump-linked-bitcoin-miner-sector-gains-political-momentum-2508/)

[9] PE Is Torn Over Being Lumped In With Crypto in 401(k) Order — Bloomberg (https://news.bloomberglaw.com/private-equity/pe-braces-for-a-strange-bedfellow-in-401k-order-crypto)