Bitcoin News Today: Trump Media Allocates 67% of Cash Reserve to Bitcoin, Joining MicroStrategy in Corporate Crypto Adoption

Trump Media has made a significant move by allocating two-thirds of its $3 billion cash reserve into Bitcoin and Bitcoin-linked securities, amounting to $2 billion in BTC exposure. Additionally, the company has set aside $300 million for a high-stakes options play tied to Bitcoin’s next big move. This strategic move underscores Trump Media’s commitment to treating Bitcoin as a reserve asset, positioning it as a shield against fiat devaluation and a central pillar of its treasury strategy.

Meanwhile, MicroStrategy has continued its relentless buying of Bitcoin, acquiring 6,220 BTC between July 14 and July 20 at an average price of $118,940 per coin. This purchase brings the company’s total Bitcoin holdings to 607,770 BTC, valued at approximately $71.77 billion at current prices. MicroStrategy’s approach, led by Michael Saylor, is clear: treat Bitcoin as digital gold and ignore market noise. The company’s total Bitcoin holdings now exceed those of any other public company, solidifying its position as a leader in corporate Bitcoin adoption.

The combined actions of Trump Media and MicroStrategy send a strong message to the corporate world: Bitcoin is being treated as a reserve asset. This adoption by major corporations is likely to influence other CFOs and corporate boards, who may start considering Bitcoin as a viable addition to their treasury strategies. Regulators are monitoring these disclosures, but there has been no pushback so far, indicating a growing acceptance of Bitcoin in the corporate sector.

For retail and institutional investors, the message is clear: Bitcoin is no longer just for the crypto faithful. It is now a part of the corporate playbook, appearing on balance sheets and being discussed in boardrooms. This shift in perception is likely to drive further institutional interest and investment in Bitcoin, solidifying its position as a legitimate asset class.

Looking ahead, Trump Media’s options bet provides flexibility, allowing the company to convert derivatives to spot BTC if prices rise or to hedge if the market stalls. MicroStrategy, on the other hand, has set its sights on acquiring 1 million BTC, a goal that could be achieved by 2027 at the current pace. Both companies view Bitcoin as offering asymmetric upside in a world where yields are thin and fiat currencies appear shaky, proving that the corporate Bitcoin era is already here.