Bitcoin News Today: Trump Media Allocates $2.3B to Bitcoin as Assets Soar 800% Year-Over-Year

Trump Media and Technology Group (DJT) has made a significant move into the cryptocurrency market, announcing a $2 billion investment in Bitcoin and related securities in its Q2 2025 earnings report. The company also allocated $300 million to an options-based strategy targeting Bitcoin, further increasing its exposure to digital assets [1]. This positions Trump Media among the top U.S.-listed companies with substantial Bitcoin reserves. The total value of its assets has surged 800% year-over-year to $3.1 billion, driven by the expansion of its crypto treasury and institutional capital raising [1]. The company reported its first positive operating cash flow of $2.3 million from its core media business, signaling improved financial stability [1].

The investment includes a hybrid portfolio of spot Bitcoin and derivative instruments such as Bitcoin ETFs and trusts, allowing the company to maintain liquidity and benefit from long-term price appreciation [1]. Trump Media plans to use the liquidity to expand its product offerings, including Truth+ streaming services, AI integrations, and a potential utility token for its social media platform [1]. The company also hinted at launching crypto ETFs and managed products to meet growing institutional demand [1].

The stock price of DJT closed at $16.92 on August 2, 2025, down 3.81% for the day and 50% year-to-date [1]. Despite this volatility, the firm's deepening involvement in the crypto space could influence market sentiment and institutional interest in Bitcoin. The broader market is also showing mixed signals. Bitcoin (BTC/USD) is trading near $113,985 after breaking below a symmetrical triangle, with the 4-hour chart showing a bearish pattern [1]. The 50-period simple moving average at $116,852 acts as resistance, and the RSI remains below neutral despite moving up from oversold levels [1]. A rejection at $114,939 could lead to a retest of $112,043 and $110,065. A short trade is suggested if BTC is rejected between $114.9K and $115.5K, with a stop above $116.9K and targets at $112K and $110K. A close above $117K would invalidate the bearish outlook [1].

In parallel, a new project, Bitcoin Hyper ($HYPER), has raised over $6.2 million in a public presale. Built on a Solana Virtual Machine (SVM), Bitcoin Hyper aims to combine the security of Bitcoin with the speed of Solana, enabling fast and low-cost smart contracts, dApps, and meme coin creation [1]. The project has already passed a $6.2 million target in a $21.6 million fundraising goal and is expected to announce the next price tier soon [1]. The token is priced at $0.0115 and is being positioned as a contender in the Layer 2 space, with plans for a full rollout by early 2025 [1].

The strategic allocation of capital to Bitcoin and the development of new crypto products reflect a broader trend of traditional media and tech firms entering the digital asset space. Trump Media’s move could amplify institutional interest in Bitcoin and serve as a catalyst for further market participation. The technical analysis of BTC/USD suggests that while the short-term outlook is bearish, the long-term potential remains intact if the price can break above key resistance levels. Analysts are closely watching whether Trump Media’s investment will lead to broader adoption or remain a niche play in the evolving crypto landscape.

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[1] https://cryptonews.com/news/bitcoin-price-prediction-how-trump-medias-massive-btc-acquisition-could-reshape-market-outlook/