Bitcoin News Today: Trump Media Adds $2B in Bitcoin and Derivatives to Corporate Holdings

Corporate Bitcoin strategies continue to gain momentum as firms increasingly allocate capital to the digital asset, reflecting a broader shift in institutional attitudes toward digital finance. Jack Mallers, CEO of Strike and Twenty One, reaffirmed his Bitcoin-only approach during a keynote in New York in June 2025, emphasizing his long-term belief in the cryptocurrency. Mallers has not sold Bitcoin since the launch of the product, and he and his firm have accumulated over 43,000 BTC, placing them among the top corporate holders alongside companies like MicroStrategy [3].

This trend is not isolated. Trump Media and Technology Group (Nasdaq: DJT) announced in July 2025 that it holds $2 billion in Bitcoin and Bitcoin-related assets, including ETFs, trusts, and derivatives, while employing a $300 million options strategy to hedge its exposure [1]. The firm now ranks among the largest U.S. corporate Bitcoin holders. Similarly, Strategy, another major player in the space, reported a record $10 billion profit in the second quarter of 2025, driven by Bitcoin price movements. The firm’s Bitcoin holdings have grown to 597,000 BTC—representing about 3% of the total supply—and it has signaled plans to continue investing in the asset [3].

The institutional confidence in Bitcoin is further underscored by strategic partnerships with firms such as Tether and SoftBank, which contribute to liquidity and broader market participation. However, the market remains volatile; a mid-July 2025 transfer of 80,000 BTC triggered regulatory scrutiny and led to a reassessment of exposure by several firms [4]. Despite this, public companies now own 4% of all Bitcoin, with MicroStrategy holding the largest corporate stake at $71.8 billion in BTC [2].

Corporate Bitcoin portfolios are no longer limited to direct ownership. Trump Media’s $2 billion portfolio includes a mix of spot Bitcoin and related securities, highlighting a trend of diversification among institutional investors [5]. This approach allows firms to balance risk and reward, capitalizing on Bitcoin’s potential while managing short-term volatility. Analysts caution that corporate Bitcoin strategies should not be directly compared to individual investment decisions due to differences in risk profiles and investment horizons [6]. Nonetheless, the growing presence of Bitcoin in corporate balance sheets signals a fundamental shift in how mainstream finance perceives the asset.

Sources:

[1] Trump Media Confirms $2B Bitcoin Treasury and $300M Options Strategy in Q2 2025 Earnings Report (https://www.coindesk.com/markets/2025/08/03/trump-media-confirms-usd2b-bitcoin-treasury-and-usd300m-options-strategy-in-q2-2025-earnings-report)

[2] Public Companies Own 4% of All Bitcoin ($100B in Crypto Reserves) (https://www.ainvest.com/news/bitcoin-news-today-public-companies-4-bitcoin-100b-crypto-reserves-2508/)

[3] Strategy Eyes $4.2B War Chest After $10B Profit, Could It Double Down on Bitcoin Again? (https://www.cryptoninjas.net/news/strategy-eyes-4-2b-war-chest-after-10b-profit-could-it-double-down-on-bitcoin-again/)

[4] Bitcoin Market in Turmoil as 80,000 BTC Transfers Shift the Dynamics (https://dexalot.com/en/blog/bitcoin-market-volatility-80000-btc-transfers)

[5] Trump Media Confirms $2B Bitcoin Portfolio, Becomes Major U.S. Corporate Holder (https://cryptodnes.bg/en/trump-media-confirms-2b-bitcoin-portfolio-becomes-major-u-s-corporate-holder/)

[6] Could Corporate Cash Be The Key To Bitcoin’s Next Big Move? (https://finance.yahoo.com/news/trillions-sidelines-could-corporate-cash-123110031.html)