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World Liberty Financial (WLF), a cryptocurrency venture associated with the Trump family, is advancing a $1.5 billion fundraising initiative to establish a publicly traded treasury company holding its native WLFI tokens and cash reserves. The firm is in active discussions with investors and advisors to finalize the structure of the new entity, with reports suggesting that a Nasdaq listing is being explored [1]. The move aligns with a growing trend in the crypto sector, where companies like
have built significant digital asset treasuries and gone public to raise capital [3].The Trump family, including Eric Trump and Donald Trump Jr., is expected to play a key governance role, with the latter taking a position on the board of the new entity [2]. This involvement has drawn attention and, in some cases, criticism, with detractors raising concerns about potential conflicts of interest, especially given Donald Trump’s continued political influence in the U.S. [3].
WLFI, the token at the center of the initiative, is pegged to the USD1 stablecoin but is not yet publicly tradable. Token holders recently approved the first stage of a two-step unlocking process for early backers, with a second vote pending to determine the release schedule for the remaining 100 billion tokens [1]. The firm has also proposed a system to reward USD1 users with points, which could enhance token utility and user engagement [3].
World Liberty Financial has already built a diversified crypto portfolio, including $55 million in
, $19 million in wrapped , $14 million in , and substantial holdings in EOS, Mantle, and Ondo [1]. This strategy aims to support the treasury’s value proposition and potentially attract institutional investors. However, details on how the $1.5 billion will be allocated—between WLFI tokens, cash, or other assets—remain undisclosed [3].From an analytical standpoint, the success of WLF’s plan hinges on the adoption and stability of the WLFI token, as well as the company’s ability to comply with regulatory requirements. The Trump brand may offer visibility and draw investor interest, but it also introduces heightened scrutiny, particularly in the U.S. market where regulatory oversight of crypto assets is intensifying [4]. The firm will need to navigate these challenges while maintaining a credible and transparent governance structure.
The broader implications of a publicly traded crypto treasury company centered on a single token remain to be seen. If successful, the model could pave the way for more institutional participation in tokenized assets and treasury strategies within the digital asset space [5]. Investors and market participants will be watching closely for updates on the firm’s fundraising timeline, tokenomics, and regulatory developments in the coming months.
Source:
[1] Fortune, [https://fortune.com/crypto/2025/08/08/donald-trump-world-liberty-financial-digital-asset-treasury-public-company/](https://fortune.com/crypto/2025/08/08/donald-trump-world-liberty-financial-digital-asset-treasury-public-company/)
[2] AInvest, [https://www.ainvest.com/news/trump-backed-world-liberty-targets-1-5b-nasdaq-listing-wlfi-treasury-firm-2508/](https://www.ainvest.com/news/trump-backed-world-liberty-targets-1-5b-nasdaq-listing-wlfi-treasury-firm-2508/)
[3] Cryptonews, [https://cryptonews.com/news/trump-backed-world-liberty-financial-seeks-1-5b-to-launch-public-wlfi-treasury-company/](https://cryptonews.com/news/trump-backed-world-liberty-financial-seeks-1-5b-to-launch-public-wlfi-treasury-company/)
[4] Cointelegraph, [https://cointelegraph.com/tags/bitcoin](https://cointelegraph.com/tags/bitcoin)
[5] Coinpedia, [https://coinpedia.org/crypto-live-news/](https://coinpedia.org/crypto-live-news/)

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