Bitcoin News Today: Trump family deepens crypto investments with new tokens and $2B Bitcoin buy

The Trump family is significantly deepening its engagement with the cryptocurrency market as part of a broader strategy to diversify its business portfolio and position itself at the forefront of digital finance. Donald Trump Jr. recently highlighted these efforts during his remarks at the 2025 Bitcoin Conference, where he underscored the family’s commitment to crypto treasury initiatives, stating, “We’re seriously on crypto—we’re seriously on treasury. This is the future for both our business and the country.” The family is making direct investments in Bitcoin and developing proprietary tokens, reflecting a strategic pivot toward digital assets [1].

One of the key developments in this expansion is the creation of World Liberty Financial (WLFI), a firm co-founded by Donald Trump and his sons. WLFI has launched a new token that aims to leverage evolving market dynamics. The Trumps have chosen to hold this token through their treasury company, shifting from direct Bitcoin ownership to more specialized digital instruments. The token has shown early promise, with a market price reaching $0.42, fueled by expectations of institutional adoption and broader market acceptance [8].

Eric Trump has taken a leadership role in expanding the family’s influence in the Asian crypto market. Through ventures such as Metaplanet and American Bitcoin, he is pursuing strategic opportunities in Japan and Hong Kong—regions where regulatory reforms and growing demand for digital assets are opening new doors. He is scheduled to visit Tokyo in September as part of a broader initiative to strengthen the Trump family’s presence in the region’s cryptocurrency ecosystem [4].

The Trump Media and Technology Group (DJT) has also entered the crypto arena with the acquisition of $2 billion in Bitcoin, a move that contributed to a notable surge in its stock price. The firm has submitted a proposal to the U.S. Securities and Exchange Commission (SEC) for a Bitcoin ETF, signaling the family’s confidence in the regulatory framework surrounding digital assets and their integration into traditional business models [10].

In addition, the Trump family has supported Thumzup, a company that has transitioned from an ad-tech platform to a crypto-focused treasury business. Thumzup raised $50 million in July 2025 to fund Bitcoin mining and coin purchases, illustrating the ongoing trend of converting traditional assets into digital equivalents. This move underscores the family’s broader financial strategy to adapt to the rapidly evolving digital economy [3].

The Trump family’s foray into crypto has not gone unnoticed by regulators, with their activities drawing scrutiny due to potential conflicts with existing financial policies. Nonetheless, the family’s approach mirrors past corporate treasury strategies aimed at hedging against traditional market volatility. Industry leaders have yet to weigh in on the developments, suggesting the strategy may align with broader corporate investment trends [6].

Collectively, these actions indicate a calculated and multifaceted strategy to integrate cryptocurrencies into the Trump business empire. While some of these ventures remain in early stages, the family is clearly leveraging the momentum in the crypto market to drive growth, attract institutional partners, and establish itself as a key player in digital finance [1].

Sources:

[1] The Wall Street Journal, [https://www.wsj.com/finance/investing/the-trump-family-cashes-in-on-the-infinite-money-glitch-edcaca1d?gaa_at=eafs&gaa_n=ASWzDAg5swOorudy999LSQDsLGU9sRVG1ORO75-QMFiXBlg4ZjfdxaxVTXp0&gaa_sig=C6oqEQ2knH52UtYTvHdRpc-jm9dTh9d-i4Sv8YD4tQFUDaEUh7vUoDEq1eeunVQlS809xDrbCG7rU29NNPxilA%3D%3D&gaa_ts=68ab179e](https://www.wsj.com/finance/investing/the-trump-family-cashes-in-on-the-infinite-money-glitch-edcaca1d?gaa_at=eafs&gaa_n=ASWzDAg5swOorudy999LSQDsLGU9sRVG1ORO75-QMFiXBlg4ZjfdxaxVTXp0&gaa_sig=C6oqEQ2knH52UtYTvHdRpc-jm9dTh9d-i4Sv8YD4tQFUDaEUh7vUoDEq1eeunVQlS809xDrbCG7rU29NNPxilA%3D%3D&gaa_ts=68ab179e)

[3] MSN, [https://www.msn.com/en-us/money/savingandinvesting/the-trump-family-is-betting-big-on-this-digital-asset-treasury-dat-stock-should-you-buy-shares-here/ar-AA1KYuiT?apiversion=v2&batchservertelemetry=1&domshim=1&noservercache=1&noservertelemetry=1&ocid=finance-verthp-feeds&renderwebcomponents=1&wcseo=1](https://www.msn.com/en-us/money/savingandinvesting/the-trump-family-is-betting-big-on-this-digital-asset-treasury-dat-stock-should-you-buy-shares-here/ar-AA1KYuiT?apiversion=v2&batchservertelemetry=1&domshim=1&noservercache=1&noservertelemetry=1&ocid=finance-verthp-feeds&renderwebcomponents=1&wcseo=1)

[4] AInvest, [https://www.ainvest.com/news/eric-trump-bitcoin-bullish-outlook-strategic-crypto-expansion-asia-2508/](https://www.ainvest.com/news/eric-trump-bitcoin-bullish-outlook-strategic-crypto-expansion-asia-2508/)

[6] AOL.com, [https://www.aol.com/finance/trump-media-stock-surges-acquiring-133712178.html](https://www.aol.com/finance/trump-media-stock-surges-acquiring-133712178.html)

[8] CoinCentral, [https://coincentral.com/trump-linked-wlfi-token-hits-0-42-as-early-unlock-plans-move-forward/](https://coincentral.com/trump-linked-wlfi-token-hits-0-42-as-early-unlock-plans-move-forward/)

[10] Mitrade, [https://www.mitrade.com/insights/news/live-news/article-6-1062442-20250822](https://www.mitrade.com/insights/news/live-news/article-6-1062442-20250822)