Bitcoin News Today: Trump Family Crypto Venture Launches $1.5 Billion Token Buyout via ALT5 Sigma

The Trump family’s crypto venture, World Liberty Financial, has launched a $1.5 billion fundraising initiative through a newly engaged publicly listed firm, ALT5 Sigma Corporation, to acquire its native cryptocurrency token, WLFI. ALT5 Sigma announced that it will issue 200 million new and existing shares, with the proceeds from the sale to be used for the purchase of WLFI tokens [1]. This move aligns with a growing trend of using publicly traded companies as a bridge for traditional investors to gain exposure to cryptocurrencies without directly holding digital assets.

The strategy mirrors the model pioneered by Michael Saylor and MicroStrategy, which transformed a software firm into a Bitcoin holding company by aggressively purchasing the cryptocurrency and listing it on its balance sheet. This approach led to a surge in MicroStrategy’s stock valuation as it moved in tandem with Bitcoin’s price [1]. Now, a range of companies have followed suit, offering exposure to various cryptocurrencies including Ethereum, Sui, and Ethena.

In this new arrangement, Zach Witkoff, CEO of World Liberty and son of Steve Witkoff, will serve as chairman of ALT5 Sigma. Eric Trump, a cofounder of World Liberty and son of Donald Trump, will join the board of directors, while Zak Folkman, COO of World Liberty, will take on the role of a board observer [1]. World Liberty Financial is the lead investor in this offering, though other participating investors have not been disclosed.

This move is part of the Trump family’s broader foray into the crypto space. Both Donald and Melania Trump have previously launched their own memecoins, while Eric Trump and Donald Trump Jr. have supported World Liberty and launched separate crypto-related ventures. Meanwhile, Trump Media and Technology Group, the publicly traded entity that owns the social media platform Truth Social, has added $2 billion in Bitcoin to its balance sheet [1].

World Liberty Financial’s initiative reflects a high-stakes strategy to align political influence with the evolving crypto landscape. However, the success of the offering will depend heavily on investor confidence in WLFI and broader market conditions. The company has not disclosed detailed use cases for the token or regulatory compliance specifics, leaving much of the project’s trajectory to market dynamics [2].

Source:

[1] title1: Trump family crypto business announces $1.5 billion...

url1: https://fortune.com/crypto/2025/08/11/world-liberty-financial-1-5-billion-alt5-sigma-alts-crypto-treasury-company-trump/

[2] title2: World Liberty Financial Pitches $1.5 Billion Crypto...

url2: https://www.mitrade.com/au/insights/news/live-news/article-3-1026367-20250809