Bitcoin News Today: Trump Crypto Venture Seeks $1.5 Billion to Launch Publicly Traded Treasury Company

The Trump family’s cryptocurrency arm, World Liberty Financial, is reportedly preparing to launch a publicly traded company that will hold a token tied to the Trump brand. According to three investors familiar with the deal, the firm plans to structure the new entity as a digital asset treasury company, which would hold a combination of its proprietary token, WLFI, and cash [1]. The proposal also outlines a $1.5 billion fundraising target and positions Eric Trump and Donald Trump Jr. to serve on the board of the new company [1].

This initiative marks the latest expansion of the Trump family’s growing presence in the cryptocurrency space. The Trumps launched World Liberty Financial last fall, introducing the WLFI token and a stablecoin, USD1, which have collectively generated $550 million in sales [1]. The planned treasury company would operate as a shell firm already listed on NASDAQ, a structure that has gained popularity in recent years. The concept was pioneered by Michael Saylor’s Strategy (formerly MicroStrategy), which built a crypto portfolio worth over $72 billion and achieved a market cap of nearly $113 billion despite minimal traditional revenue [1].

The Trump family’s venture is not an isolated move. Other publicly traded entities have adopted similar strategies, including a Japanese budget hotel chain that began acquiring Bitcoin in 2024 [1]. This year, the trend has expanded to include treasury companies focused on Ethereum, Litecoin, Sui, and Ethena. Earlier this summer, another Trump-related entity, Trump Media, added $2 billion worth of Bitcoin to its own treasury [1].

Proponents of the model argue that these treasury companies provide traditional investors access to crypto markets through familiar stock vehicles [1]. However, critics warn that the trend may be a speculative fad, and many of these firms could face financial instability as the current crypto rally wanes [1].

In parallel, World Liberty Financial is developing decentralized financial applications around its token and stablecoin. The firm has also introduced a USD 1 points system designed to boost engagement and liquidity [2]. Meanwhile, President Trump and First Lady Melania Trump have launched their own memecoins, and Trump’s sons continue to play key roles in the family’s crypto ventures, including their backing of a Bitcoin mining company [1].

The Trump administration has also taken steps to embed crypto into mainstream finance. A recent executive order permits 401(k) retirement accounts to include crypto and private equity investments, a policy shift that has already spurred a bullish market response [3]. The move has been praised by crypto advocates but criticized by some in the Democratic Party, who raise concerns about potential conflicts of interest and regulatory bias [4].

World Liberty Financial’s planned public listing represents a strategic test of how digital assets can be integrated into traditional capital markets. If successful, it could set a precedent for future tokenized ventures and influence the broader adoption of cryptocurrencies in institutional finance [2].