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Tron Inc. has announced plans to raise up to $1 billion through a combination of equity and debt instruments, seeking to bolster its reserves of the TRX token as part of a strategic shift following its merger with blockchain entrepreneur Justin Sun’s project. The company, formerly known as SRM Entertainment, filed a Form S-3 registration statement with the U.S. Securities and Exchange Commission to fund its expansion of a
treasury centered on TRX, the native token of the blockchain [1]. This initiative reflects a broader corporate strategy to anchor value in crypto assets, with the firm emphasizing long-term holdings of TRX alongside cash and short-term equivalents.The merger, which occurred last month, catalyzed a dramatic rebranding and a surge in Tron Inc.’s stock price. Shares of the company rose over 23% on Monday alone, trading above $11.80 and marking a more than 1,300% increase since June 10. The rally has pushed its market capitalization above $200 million, transforming the firm from a penny stock into a high-profile player in the crypto space [1]. The company currently holds over 365 million TRX tokens and aims to significantly expand its holdings using proceeds from the new offering.
Tron Inc.’s focus on TRX distinguishes it from most public companies, which have primarily concentrated their crypto treasuries on Bitcoin. While firms like Japan-based Metaplanet and the U.K.’s Satsuma Technologies have recently added Bitcoin to their balance sheets, Tron Inc. is one of the few to adopt an altcoin-centric strategy. This approach aligns with a growing trend of firms diversifying their digital asset portfolios. For instance, a fund led by former Coral Capital Holdings executives raised $100 million to build a position in BNB, while Canadian firm Bitcoin Treasury Corporation prepares to relist after securing $92 million in funding [1].
The move underscores the increasing normalization of crypto assets as corporate reserves. However, Tron Inc.’s pivot to TRX highlights the potential for altcoins to gain institutional traction, particularly as blockchain infrastructure gains wider adoption. Analysts note that while Bitcoin remains dominant in corporate treasuries, altcoins like TRX, Ethereum, and BNB are increasingly being viewed as strategic assets for firms aiming to align with specific blockchain ecosystems [1].
The company’s aggressive capital-raising plan and rebranding signal a long-term commitment to leveraging the Tron blockchain’s ecosystem. By consolidating its position as a major TRX holder, Tron Inc. aims to strengthen its influence within the Tron network, which has seen growing adoption in decentralized finance and NFT platforms. The success of this strategy will hinge on continued investor confidence in the company’s ability to execute its vision and the broader market’s appetite for altcoin-driven treasury models [1].
Source: [1] [title1Tron Inc. Aims for $1B Raise to Bolster TRX Reserves After Merger Boost] [url1https://cryptoslate.com/tron-inc-aims-for-1b-raise-to-bolster-trx-reserves-after-merger-boost/]

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