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Top Win International, a publicly traded luxury goods company based in China Hong Kong and listed on the Taiwan Exchange (TW:8932), has raised $10 million in funding led by Wiselink Co., Ltd. This marks the first time a publicly traded company in the region has adopted a corporate
treasury strategy. The funds will be used primarily to purchase Bitcoin (BTC) and invest in other listed companies with Bitcoin treasury exposure. The announcement reflects a broader trend of institutional interest in Bitcoin as a hedge against inflation and a long-term store of value [1].The funding round includes three-year convertible notes, signaling a strategic and long-term commitment from the investors. The investment was led by Wiselink, a Taiwan-listed zipper and software producer, and joined by Chad Koehn, founder and CEO of United Capital Management, among others. The capital raise follows a memorandum of understanding between
and Wiselink outlining a yet-to-be-disclosed collaboration [1].Top Win, which previously operated as a luxury watchmaker, made a strategic pivot to Bitcoin treasury management in mid-May. This shift was facilitated by Sora Ventures, a firm previously involved in Japan’s first corporate Bitcoin treasury initiative with Metaplanet. Jason Fang, founder and managing partner of Sora Ventures, joined Top Win’s board and took on the role of co-CEO [1].
Following the announcement of the strategy shift in May, Top Win’s stock price surged to $12.12 in premarket trading. Although the stock has since declined, it remained at $5.82 in premarket trading on the day of the latest funding announcement, reflecting a 13% increase. Year-to-date, the stock is up nearly 52% [1][2].
The market appears to be responding positively to the company’s move. Wiselink’s CEO, Tsai Kun Huang, described the current market environment as a “golden window” for adopting a Bitcoin treasury strategy. He emphasized that Bitcoin is not merely a speculative asset but a potential tool for asset diversification and risk management [1].
This development could set a precedent for other companies in the region to consider Bitcoin as part of their treasury strategies. Top Win has clarified that it has no intention of operating as an investment company or engaging primarily in securities trading, maintaining its core focus in luxury goods while expanding its exposure to digital assets [1].
The initiative underscores the increasing mainstream acceptance of Bitcoin in corporate finance and highlights the growing appetite for digital asset diversification among institutional players. However, it also raises questions about the challenges posed by Bitcoin’s price volatility and the evolving regulatory framework for corporate investments in crypto assets [1].
As corporate adoption of Bitcoin gains traction, the implications for institutional investment in the cryptocurrency could be significant. This move by Top Win reflects a broader shift in how traditional
and corporations view and manage their treasuries, especially in markets where regulatory clarity is improving and market confidence is growing [1].Source:
[1] Bitcoin Treasury Strategy: WiseLink’s Pioneering Move Ignites Taiwan’s Crypto Future (https://coinmarketcap.com/community/articles/689f1902d3fffe3dd57d93d0/)
[2]
stock climbs after raising $10M for Bitcoin treasury (https://www.investing.com/news/stock-market-news/top-win-international-stock-climbs-after-raising-10m-for-bitcoin-treasury-93CH-4195311)
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