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Thumzup Media Corp. has received approval from its Board of Directors to invest up to $250 million in cryptocurrency. The company plans to diversify its crypto portfolio to include Bitcoin (BTC), Ether (ETH), Ripple (XRP), Stablecoin (USDC), Solana (SOL), Dogecoin (DOGE), and Litecoin (LTC). This strategic move is aimed at gaining greater exposure to the crypto space as the U.S. government seeks to bring more regulatory clarity and crypto-friendly policies.
Thumzup's CEO, Robert Steele, emphasized the company's commitment to staying at the forefront of the crypto industry. He believes that diversifying the company’s crypto portfolio will create value for TZUP shareholders. Donald Trump Jr. owns roughly 350,000 of Thumzup’s shares, valued at over $4 million, indicating significant stakeholder interest in the company's crypto investments.
The California-based firm currently holds about 19 BTC, worth over $2.3 million. The company plans to make substantial investments in major altcoins, although the specific allocations per coin have not been disclosed. This expansion of the crypto treasury aligns with the growth of Thumzup's AdTech platform, which has seen significant milestones, including surpassing 1,000 advertiser locations and achieving a compound annual growth rate (CAGR) of 218%.
Steele highlighted that the decision to increase crypto holdings is in the best interest of shareholders. The company plans to purchase the crypto using $6.5 million raised earlier this month and will accelerate Bitcoin accumulation to make 90% of its crypto assets in BTC. Thumzup has also established a BTC-backed credit facility with Coinbase Prime to provide flexible access to non-dilutive working capital, enabling the company to execute its strategy to accumulate more Bitcoin.
Thumzup's team believes that the demand for the limited supply of Bitcoin will continue to drive prices higher. The company plans to pay its users in BTC to post about local businesses they love, further integrating crypto into its business model. Steele's statement underscores the company's commitment to protecting and creating long-term value for its shareholders, expressing pride in the momentum and looking forward to the path ahead.
Thumzup's expansion into other cryptocurrencies aligns with its commitment to innovative treasury management. The diversified approach to crypto is expected to enhance the company’s financial flexibility as it continues to grow its advertiser base. The Board’s recent resolution gave management the authority to assess the potential requirements and benefits of diversifying the company’s crypto portfolio. Steele also noted that the recent surge in Bitcoin prices following President Trump’s tariff announcements further solidified the thesis that Bitcoin is becoming “digital gold.”

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