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Strive Inc. (Nasdaq: ASST) has become the latest entrant in the corporate
treasury trend, raising $149.3 million through an upsized and oversubscribed initial public offering of its Variable Rate Series A Perpetual Preferred Stock (SATA). The offering, which sold 2 million shares at $80 apiece, exceeded the initial target of 1.25 million shares, underscoring investor appetite for Bitcoin-linked capital structures. The company simultaneously acquired 1,567.2 Bitcoin at an average price of $103,315, spending $161.9 million in a move that brings its total holdings to 7,252 Bitcoin.The IPO positions
as the first Bitcoin treasury company to finance its digital asset amplification entirely through perpetual preferred equity, a strategy akin to MicroStrategy's STRC offering.
Strive's aggressive Bitcoin acquisition aligns with broader market trends of institutional adoption. The firm, backed by biotech entrepreneur Vivek Ramaswamy, has appointed a new Chief Investment Officer with expertise in Bitcoin treasury advisory to deepen its digital asset strategy
. Ramaswamy, who has previously criticized traditional financial systems, now holds a stake in the company following the IPO.The offering proceeds will also fund general corporate purposes, including Bitcoin purchases, working capital, and potential acquisitions of complementary businesses
. Strive's wholly owned subsidiary, Strive Asset Management, oversees $2 billion in assets and launched its first ETF in August 2022. The company's balance sheet now reflects a strategic pivot toward non-dilutive financing, allowing it to expand Bitcoin holdings without diluting common shareholders.Market observers note that Strive's approach mirrors broader shifts in corporate treasury management, where Bitcoin is increasingly viewed as a hedge against inflation and a store of value
. The firm's chairman and CEO, Matt Cole, emphasized the IPO's significance, stating it "demonstrates the speed and precision of our team in driving long-term value, with Bitcoin as our hurdle rate".Quickly understand the history and background of various well-known coins

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