Bitcoin News Today: Strategy Stock Soars 2600% as Bitcoin Holdings Hit $76.71 Billion

MicroStrategy, now rebranded as Strategy, marked the five-year anniversary of its first Bitcoin purchase on August 11, 2020, when it spent $250 million to acquire 21,454 BTC. Over the next five years, this bold move catalyzed the company’s stock price to rise by more than 2,600%, transforming it into the largest corporate holder of Bitcoin globally. As of the latest data, Strategy owns 628,791 BTC, representing approximately 3% of the total Bitcoin supply, with a valuation of around $76.71 billion [1][2][3].

The company has funded much of its Bitcoin accumulation through convertible debt, equity offerings, and recent $2 billion preferred stock issues. Its strategic vision, championed by Executive Chairman Michael Saylor, positions Bitcoin as a form of "digital gold" and a hedge against inflation. Saylor’s consistent advocacy has not only reshaped Strategy’s business model but also encouraged broader institutional adoption of cryptocurrency. The firm’s stock price, which was under $15 in 2020, surged to over $395 by August 2025 [4][5].

The average cost per Bitcoin purchased by Strategy is $73,277, leading to an unrealized profit of $28.8 billion. The company’s “21/21 Plan” outlines a $42 billion fundraising initiative over three years, aiming to further expand its Bitcoin holdings. This aggressive strategy has inspired other companies, such as Tesla and Semler Scientific, to explore Bitcoin as part of their corporate treasuries [6].

Despite these impressive gains, Strategy’s financial performance remains highly sensitive to Bitcoin’s volatile price movements. A prolonged 90% drop in Bitcoin’s price could significantly impact shareholders, according to Saylor. However, the firm’s Bitcoin Strategy Manager, Chaitanya Jain, has indicated confidence that the company would remain stable even if Bitcoin fell to $20,000 [7].

Analysts have noted that Strategy’s balance sheet is now heavily tied to Bitcoin, which introduces a degree of risk. Nevertheless, the company’s stock has outperformed both Bitcoin itself and the S&P 500 over the same period. This performance highlights the potential of Bitcoin as a strategic corporate asset, particularly in an era of low returns and inflationary pressures in traditional markets [8].

Strategy’s rebranding from MicroStrategy signals a complete shift toward a crypto-centric business model, with Bitcoin serving as the cornerstone of its value proposition. The company’s journey over the past five years underscores the growing acceptance of Bitcoin in institutional investment strategies and reflects the broader transformation occurring in corporate finance.

Sources:

[1] Cointelegraph: [https://cointelegraph.com/news/michael-saylor-strategy-5-years-buying-bitcoin](https://cointelegraph.com/news/michael-saylor-strategy-5-years-buying-bitcoin)

[2] MEXC: [https://www.mexc.com/news/strategys-bitcoin-purchase-marks-its-fifth-anniversary-with-its-stock-price-increasing-by-approximately-2600/64588](https://www.mexc.com/news/strategys-bitcoin-purchase-marks-its-fifth-anniversary-with-its-stock-price-increasing-by-approximately-2600/64588)

[3] The: [https://www.cryptotimes.io/2025/08/11/five-years-since-strategy-started-buying-bitcoin-share-up-2600-since/](https://www.cryptotimes.io/2025/08/11/five-years-since-strategy-started-buying-bitcoin-share-up-2600-since/)

[4] Cointelegraph: [https://cointelegraph.com/tags/bitcoin](https://cointelegraph.com/tags/bitcoin)

[5] AInvest: [https://www.ainvest.com/news/bitcoin-news-today-microstrategy-bitcoin-holdings-surge-2-600-years-2508/](https://www.ainvest.com/news/bitcoin-news-today-microstrategy-bitcoin-holdings-surge-2-600-years-2508/)

[6] AOL.com: [https://www.aol.com/5-etfs-betting-big-michael-154710557.html](https://www.aol.com/5-etfs-betting-big-michael-154710557.html)