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Strategy, the publicly traded company with the largest Bitcoin holdings globally, has announced a new capital-raising initiative of up to $4.2 billion through the issuance of Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) under an at-the-market (ATM) program [1]. This move follows a nearly $2.5 billion STRC preferred stock offering completed earlier in the month. The company emphasized that the ATM offering will proceed in a disciplined manner over an extended period, with the timing of sales subject to market conditions, trading volumes, and the price of the STRC stock at the time of sale [1].
Net proceeds from the offering will be allocated to general corporate purposes, including the continued accumulation of Bitcoin, working capital needs, and potentially cash dividends on other preferred share series. The issuance is being facilitated through agents using at-the-market offerings or other permitted methods, in compliance with SEC regulations [1]. The offering is governed by a prospectus supplement filed on July 31, 2025, and falls under a previously filed shelf registration statement [1].
Strategy has previously used preferred stock as a tool to fund its Bitcoin treasury, and this offering underscores its long-term commitment to Bitcoin as a core financial asset. The company reported a Q2 profit of $10 billion and has been leveraging its STRC offerings to further fund its Bitcoin holdings [10]. With a total Bitcoin portfolio valued at $46 billion, the latest capital raise is expected to provide additional liquidity to support its strategic acquisitions in the cryptocurrency market [8].
The company’s strategy integrates AI-powered analytics with its treasury approach, positioning it as a leader in both the digital asset and enterprise analytics sectors [1]. The scale of the offering has been viewed as a bullish signal for Strategy’s growth potential and operational resilience in a volatile market environment [4]. The ATM program reflects a flexible capital-raising approach, allowing the company to respond to market dynamics while maintaining its focus on Bitcoin acquisition [1].
The success of this initiative will depend on Strategy’s ability to navigate market volatility in both equity and cryptocurrency markets. The disciplined and extended timeline outlined in the sales agreement indicates the company is prepared to manage these challenges effectively [1]. Regulatory and market risks are detailed in the company’s recent SEC filings, including its Form 10-Q and 8-K reports [1].
Source:
[1] Strategy (https://www.strategy.com/press/strategy-announces-4-billion-strc-at-the-market-program_07-31-2025)
[2] CoinDesk (https://www.coindesk.com/business/2025/07/31/strategy-looking-to-raise-usd4-2b-via-preferred-stock-to-stack-more-bitcoin)
[4] Binance (https://www.binance.com/en/square/post/27711092694865)
[8] AInvest (https://www.ainvest.com/news/bitcoin-news-today-strategy-4-2b-atm-offering-fuels-record-bitcoin-buy-2508/)
[9] Seeking Alpha (https://seekingalpha.com/news/4475962-strategy-announces-42b-strc-at-the-market-program)
[10] Decrypt (https://decrypt.co/333041/strategy-reports-10-billion-q2-profit-bitcoin-rebound)

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