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Strategy, a Bitcoin-focused treasury company, has significantly expanded its capital-raising efforts to accelerate its Bitcoin accumulation strategy. The company announced an at-the-market offering of up to $4.2 billion for its Variable Rate Series A Perpetual Stretch Preferred Stock (STRC), marking a massive increase from its original $500 million capital target [1]. This expansion comes just months after Strategy launched the STRC program on July 22, initially pegging each share at $100 and seeking $500 million [2]. The company had previously raised $2 billion in a two-day expansion of the offering, using the funds to purchase over 21,000 BTC [3].
The STRC offering allows Strategy to raise capital more efficiently than traditional equity structures, with a variable dividend yield that helps maintain the stock price near $100 per share [2]. Analysts have described this mechanism as creating a synthetic stablecoin with yield characteristics [4]. The company has now increased its 2025 BTC yield target from 15% to 25% and raised its projected dollar gains from $10 billion to $15 billion [5]. As of July 29, 2025, Strategy holds 628,791 BTC valued at approximately $46.8 billion [6].
The expansion of the STRC program has drawn both institutional and retail investor participation, providing a new pathway to gain Bitcoin exposure through traditional securities markets [7]. The firm reported a record net income of $10 billion in Q2 2025, driven largely by the appreciation of its Bitcoin holdings [6]. Additionally, Strategy has raised over $10 billion through ATM programs and IPOs in the same period, further strengthening its balance sheet [8].
CEO Michael Saylor has expressed confidence in Bitcoin’s long-term potential, predicting that the asset could reach $13 million per coin by 2045 [5]. He has also suggested that Strategy may eventually hold up to 7% of the total Bitcoin supply, although it currently controls more than 3% [9]. Despite this aggressive buying strategy, Saylor has acknowledged that the company is still not fully understood by many investors [4].
The company’s approach has influenced broader market trends, with 78 companies globally now holding Bitcoin in their corporate treasuries [1]. However, the aggressive capital raising and high exposure to Bitcoin have also attracted scrutiny. Multiple law firms have filed litigation against Strategy, alleging the company failed to adequately disclose risks related to Bitcoin’s volatility and projected returns [3].
Strategy’s success underscores growing institutional interest in Bitcoin as a legitimate asset class for corporate reserves [7]. Yet, regulatory uncertainty continues to pose challenges for companies managing crypto assets. The firm’s ability to raise capital through regulated financial instruments highlights a broader shift in how institutional investors are engaging with digital assets [8].
[1] Strategy Could Buy as Much as 7% of Bitcoin Supply, Says ...
https://decrypt.co/333164/strategy-could-7-percent-bitcoin-supply-michael-saylor
[2] Strategy Releases Q2 Results: Files for $4.2B STRC Offering
https://coinpedia.org/news/strategy-releases-q2-financial-results-files-for-4-2b-strc-offering-to-buy-bitcoin/amp/
[3] Strategy Bets Big: $4.2B STRC Offering Targets Massive ...
https://www.tradingview.com/news/cryptonews:bd18c98f9094b:0-strategy-bets-big-4-2b-strc-offering-targets-massive-bitcoin-purchase/
[4] Strategy CEO Says Company Misunderstood Despite ...
https://coincentral.com/strategy-ceo-says-company-misunderstood-despite-record-10-billion-bitcoin-profit/
[5] Strategy Incorporated (MSTR) Stock: Dip as STRC IPO and ...
https://coincentral.com/strategy-incorporated-mstr-stock-dip-as-strc-ipo-and-btc-gains-fuel-explosive-q2-growth-in-2025/
[6] Strategy Announces Second Quarter 2025 Financial Results
https://www.barchart.com/story/news/33790722/strategy-announces-second-quarter-2025-financial-results-record-net-income-of-10-0-billion-and-eps-of-32-60
[7] Bitcoin News Today: Strategy Q2 Profit Surges 287% to ...
https://www.ainvest.com/news/bitcoin-news-today-strategy-q2-profit-surges-287-10-billion-bitcoin-rebounds-2508/
[8] Strategy reports $14.03B in Q2 operating income and ...
https://cryptorank.io/news/feed/0fd5a-strategy-all-time-high-revenue-growth-in-q2
[9] Public Keys: Strategy Eyes Domination, Metaplanet Bitcoin ...
https://decrypt.co/333218/public-keys-strategy-metaplanet-bitcoin-coinbase-xrp

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