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Strategy, the company formerly known as
, has significantly bolstered its Bitcoin holdings with a recent purchase of 4,225 BTC, valued at approximately $472.5 million. This acquisition, made between July 7 and July 13, was disclosed in a filing with the U.S. Securities and Exchange Commission. The purchase was executed at an average price of $111,827 per coin, reflecting the company's continued aggressive strategy in accumulating Bitcoin.The latest acquisition has pushed Strategy's total Bitcoin holdings past the 600,000 mark, reaching 601,550 BTC. This milestone underscores Strategy's position as the largest publicly traded corporate holder of Bitcoin, a status it has maintained through consistent and substantial investments throughout the year. The company's Bitcoin reserves have been steadily increasing, with notable purchases in late March and mid-April, despite a brief pause due to market volatility.
Strategy's co-founder and executive chairman, Michael Saylor, had hinted at the company's latest move on social media, posting on X, “Some weeks you don’t just HODL,” which sparked speculation about a significant purchase. This speculation was confirmed the following day with the SEC filing, highlighting the company's proactive approach to market opportunities.
The recent buy aligns with a broader trend of institutional demand for Bitcoin, driven by inflows into U.S. spot Bitcoin ETFs. This trend reflects growing confidence in Bitcoin as both a macroeconomic hedge and a long-term asset. Companies are increasingly allocating digital assets to their balance sheets, and risk appetite in traditional markets remains high. This institutional interest is further supported by data showing a 71% increase in activity from storage addresses that only buy Bitcoin, now holding 250,000 BTC, the most since 2024.
Investors remain optimistic about Bitcoin's future, with some analysts predicting that the price could rise to $136,000 in the coming months, based on a bullish pennant. At the time of reporting, BTC was trading at $118,081, reflecting a 1.24% surge in the past 24 hours. This positive market sentiment and institutional backing suggest that Strategy's aggressive accumulation strategy is well-aligned with broader market trends, positioning the company for continued growth in its Bitcoin holdings.

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