Bitcoin News Today: Strategy Bitcoin Holdings Surge 66.5% to $71 Billion

Strategy, a prominent player in the crypto space, has surpassed a significant milestone with its Bitcoin holdings now valued at over $71 billion. This achievement comes after the company's co-founder, Michael Saylor, recently announced another substantial Bitcoin purchase, reinforcing Strategy's dedication to accumulating BTC. With 601,550 BTC on its balance sheet, Strategy has established itself as a leading force among Bitcoin treasury companies.

On July 14, Strategy acquired an additional 4,225 BTC for $472.5 million. This latest acquisition pushed the company's total Bitcoin holdings beyond 601,000 BTC. The company has now amassed over $28.5 billion in unrealized gains, reflecting a 66.5% increase from its initial BTC investments. The company’s aggressive purchasing streak resumed after a short pause, as Bitcoin recently reached a new all-time high. Meanwhile, Strategy’s total market valuation surged past $118 billion following a 21.52% stock price increase in the past month.

Bitcoin treasury companies continue to shape market demand, and Strategy is leading this movement. With its consistent acquisitions, Strategy Bitcoin holdings now represent one of the largest institutional BTC stashes globally. Its influence grows as exchange-traded funds (ETFs), centralized exchanges, and institutional players increasingly follow its lead. Strategy’s steady accumulation strategy has made it a reference point for indirect Bitcoin exposure.

In December 2024, Strategy was officially added to the Nasdaq 100 index, marking a significant milestone in the crossover of crypto into traditional finance. This inclusion signaled institutional validation, attracting fund managers looking for Bitcoin exposure through stocks rather than direct coin holdings. For many institutional investors with restrictive mandates, direct Bitcoin purchases remain off-limits. Instead, they opt for shares in Bitcoin treasury companies like Strategy, boosting demand for equities tied to BTC. This behavior strengthens the correlation between Strategy Bitcoin holdings and its rising stock price.

Vanguard, a long-standing critic of direct crypto exposure, now holds approximately 20 million shares of Strategy. This accounts for about 8% of the firm’s outstanding stock. The move showcases a broader shift, where even traditionally conservative firms are gaining indirect exposure to Bitcoin through Strategy Bitcoin holdings. These holdings not only benefit Strategy’s financial position but also validate Bitcoin’s growing role within institutional portfolios.

Last week’s $427 million BTC purchase helped Strategy cross the 600,000 BTC mark—a key psychological and market milestone. Before this, the company had paused a 12-week buying streak as Bitcoin reached new highs, likely for strategic timing. Now, Strategy Bitcoin holdings surpass tech giants like Nvidia in terms of treasury value. It stands as the ninth-largest U.S. corporate treasury overall, a testament to Bitcoin’s rise as a balance sheet asset.

Bitcoin’s recent rally to an all-time high of $123,000 didn’t deter treasury firms. In fact, 17 treasury announcements and 11 fresh fundraising rounds in the last week suggest more BTC buys are imminent. At the time of writing, Bitcoin is trading at $118,834, with daily volume increasing by 39.58%. These numbers indicate sustained institutional demand and growing confidence in long-term crypto adoption—factors that continue to support the value of Strategy Bitcoin holdings.

Strategy Bitcoin holdings now serve as a cornerstone in the evolving relationship between crypto and traditional finance. With more institutions choosing equity-based exposure, Strategy’s role is not only expanding in the Bitcoin market but also redefining how corporate treasuries view digital assets. As the market grows and regulations become clearer, Strategy’s Bitcoin-centric approach may pave the way for future financial models built around decentralized assets.