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Strategy, a prominent institutional investor, has significantly increased its Bitcoin holdings, reaching 602,000 BTC as of July 13, 2025. This accumulation represents 3% of the total Bitcoin supply, marking the largest institutional investment in the cryptocurrency to date. The firm's strategy of consistent buying over the past five years, despite market volatility, underscores its long-term conviction in Bitcoin's potential.
Strategy's Bitcoin holdings have grown steadily since Q3 2020, when it held 38,000 BTC. By Q4 2020, the firm had doubled its position to 76,000 BTC, and by the end of 2021, it held 91,000 BTC. This aggressive accumulation continued into 2022, with the firm holding 130,000 BTC by the end of the year. In 2023, Strategy added smaller quantities of Bitcoin, reaching 152,000 BTC by Q1 2023. This methodical approach allowed the firm to build resilience across market cycles.
In 2024, Strategy's accumulation pace picked up significantly. By Q3 2023, the firm held 189,000 BTC, and by the end of the year, it had increased its holdings to 214,000 BTC. In Q1 2024, Strategy held 226,000 BTC, reflecting a shift toward scaling exposure through calculated quarterly additions. This period of aggressive expansion continued into 2025, with the firm adding 75,000 BTC between Q2 and mid-July 2025, bringing its total holdings to 602,000 BTC.
Strategy's decision to lock in 3% of the total Bitcoin supply signals its dominance in the market and its long-term belief in the cryptocurrency's role in future markets. As more institutions follow Strategy's lead, the firm's positioning could act as a baseline for how aggressively capital rotates into Bitcoin amid shifting macro forces. This move is not just a balance sheet play but a clear signal of Strategy's conviction in Bitcoin's potential.

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