Bitcoin News Today: Strategy's Bitcoin Holdings Deliver $30 Billion Paper Gain Amid 65% Surge in Value

Michael Saylor’s long-term Bitcoin accumulation strategy has now generated over $30 billion in unrealized profit, based on the current value of the company’s Bitcoin holdings. As of late July 2025, the publicly traded company formerly known as MicroStrategy—now branded as Strategy—holds 628,946 Bitcoin, which is valued at approximately $76 billion, given Bitcoin’s price of over $120,000. With an average cost basis of roughly $74,000 per Bitcoin, the portfolio has produced a 65% paper gain [1]. This includes a recent $18 million investment to acquire an additional 155 BTC, marking another step in Saylor’s ongoing strategy to treat Bitcoin as a core corporate asset [2].

The company has continued to expand its Bitcoin holdings through both bullish and bearish market cycles since adopting its Bitcoin-first balance sheet approach in 2020. The accumulation has positioned Strategy as the largest corporate holder of Bitcoin, with analysts noting that its holdings now account for 3% of the total Bitcoin supply [3]. This level of ownership has not only influenced the company’s financial trajectory but also its stock performance. Shares of MSTR have surged over 3,000% since August 2020, significantly outpacing Bitcoin’s own growth during that period [4]. As of mid-July 2025, MSTR stock was up 32% year-to-date, with the company raising $46 billion in funding through a mix of equity and credit to finance its Bitcoin purchases [5].

The unrealized gains have drawn comparisons to high-profile investment milestones in financial history. For example, the $30 billion in paper profit now exceeds the roughly $700 million in gains Michael Burry earned from his short position in the 2008 financial crisis. Saylor’s approach has effectively transformed Strategy into a de facto Bitcoin ETF, managed by one of the most vocal advocates for the digital asset in the corporate world [6].

Despite recent reports of a 39% reduction in Bitcoin purchasing volume during the month of July 2025, Strategy has not altered its core strategy. This period of reduced buying may reflect broader market uncertainty rather than a shift in the company’s long-term vision [7]. Analysts continue to highlight the company’s role as a bellwether for institutional Bitcoin adoption, with other publicly traded firms reportedly exploring similar treasury strategies [8].

The growing unrealized gains have also triggered a surge in Strategy’s stock price, with shares rising on the news of the $30 billion threshold being reached. Saylor’s accumulation strategy remains a defining feature of the company’s identity and has set a precedent for how corporations may view digital assets as part of their long-term financial planning [9].

Source:

[1] https://finbold.com/michael-saylors-strategy-now-has-over-30-billion-in-unrealised-bitcoin-profit/

[2] https://marketchameleon.com/PressReleases/i/2147967/GME/michael-saylors-strategy-buys-another-18-million

[3] https://coinstats.app/news/7bdf9a2401d9cc78f873a72e5d660919586732120064786569a390167cc4f886_Michael-Saylors-Strategy-Adds-18M-of-Bitcoin-on-FiveYear-Anniversary-of-First-Purchase

[7] https://www.ainvest.com/news/michael-saylor-strategy-30-billion-unrealised-profit-bitcoin-portfolio-bitcoin-strategy-winning-2508/

[9] https://watcher.guru/news/strategy-mstr-stock-booms-as-unrealized-bitcoin-profit-hits-30b