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Michael Saylor's relentless
accumulation has pushed MicroStrategy-rebranded as "Strategy"-to unprecedented heights in corporate crypto ownership. As of September 29, 2025, the company holds 640,031 , valued at $73.36 billion, representing 3.05% of the total 21 million supply [1]. This positions Strategy as the largest corporate Bitcoin holder globally, with a net asset value of $77.4 billion [2]. The stock, trading under the ticker , has surged 12% weekly amid Bitcoin's recent rally past $120,000, despite being excluded from the S&P 500 [2].
Strategy's journey began in August 2020, when it first allocated $250 million to Bitcoin. Since then, the company has leveraged a mix of convertible debt, equity offerings, and innovative financial instruments like its Bitcoin-backed Perpetual Stretch Preferred Stock (STRC) to fund purchases [3]. By August 2025, the firm had achieved a 25% Bitcoin yield year-to-date, with $13.2 billion in unrealized gains [3]. Its average purchase price stands at $73,288 per BTC, while the current market price exceeds $120,000, amplifying its profit margins .
The company's aggressive buying spree accelerated in late 2024 and 2025. Between September 8 and 14, 2025, Strategy added 525 BTC for $60.2 million, bringing its total investment to $47.2 billion [4]. Notably, it purchased 196 BTC for $22 million on September 29, 2025, the most recent acquisition [1]. This strategy has transformed the firm from a software company into a leveraged Bitcoin proxy, with its stock trading at a 1.29x premium to its net asset value [4].
Strategy's accumulation is underpinned by creative capital-raising tactics. In 2024, it launched the "21/21 plan," aiming to raise $42 billion by 2027-half through equity, half through debt [4]. The company's Q2 2025 earnings highlighted its success: net income of $10.02 billion, EPS of $32.60 (46,000% above estimates), and revenue of $114.5 million [2]. These results were driven by products like
, which raised $2.5 billion in its initial offering, underscoring robust demand for Bitcoin-linked instruments [2].However, the model is not without risks. As holdings grow, the cost to increase BTC per share rises exponentially. In 2021, 2.6 BTC generated one basis point of yield; by 2025, it required 58 BTC [4]. Additionally, Strategy faces dividend obligations on its preferred stocks and legal challenges, including a class-action lawsuit alleging misleading disclosures about its Bitcoin strategy .
MicroStrategy's bold approach has inspired a broader corporate trend. Over 161 publicly traded companies now hold Bitcoin, a shift accelerated by the 2025 GENIUS and CLARITY Acts [4]. Institutional investors, including the California State Teachers' Retirement System (CalSTRS), have endorsed the strategy, with CalSTRS allocating $133 million to MSTR [2].
Yet, competition looms. Bitcoin ETFs have attracted $70 billion in assets, offering simpler exposure than Strategy's complex capital structure [4]. Critics also question the ethics of a single company controlling 2.5% of the BTC supply, a power that could influence market dynamics [4].
Despite these challenges, Strategy remains committed to its vision. Its recent legal victory-dismissing a lawsuit over Bitcoin accounting methods-allows it to report holdings at current market value, improving financial transparency [4]. Regulatory clarity and the maturation of corporate Bitcoin treasuries could further cement its role as a digital gold standard.
For now, Saylor's gamble continues to redefine corporate finance. While Bitcoin's volatility ensures continued stock price swings, the company's resilience and institutional backing suggest its Bitcoin-centric model is far from over.
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