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Strategy, a leading enterprise software firm, has taken another major step in its
acquisition journey by purchasing an additional 3,081 BTC for approximately $356.9 million, as announced by CEO Michael Saylor on X [1]. This acquisition was executed at an average price of $115,829 per Bitcoin, bringing the company’s total holdings to 632,457 BTC as of August 24, with an average acquisition cost of $73,527 per Bitcoin [1]. The company has now allocated roughly $46.50 billion to its Bitcoin portfolio, demonstrating a consistent and strategic approach to digital asset accumulation across varying market cycles [1].Saylor, a vocal advocate for Bitcoin, emphasizes the asset’s role as a long-term store of value and a hedge against inflation [1].
has adopted a corporate treasury approach to Bitcoin, treating it as a strategic investment rather than a speculative trade. The firm regularly converts excess cash and capital raise proceeds into Bitcoin, a strategy that aligns with the belief in the cryptocurrency’s scarcity and long-term appreciation potential [1].The company’s Bitcoin holdings have delivered a 25.4% return year-to-date in 2025 [1], highlighting the potential profitability of a patient, conviction-based investment strategy in the volatile crypto market. Strategy’s transparent reporting and consistent buying activity have made it a key case study for public companies and institutional investors exploring Bitcoin integration [1].
The implications of Strategy’s approach extend beyond its balance sheet. By consistently investing large sums in Bitcoin, the firm reinforces the narrative of institutional adoption and validates the asset’s role in diversified portfolios [1]. Public corporations like Strategy setting such a precedent influence market sentiment positively and contribute valuable data to analysts and investors monitoring digital asset trends [1]. The firm’s unwavering commitment helps demystify Bitcoin for traditional finance and promotes broader acceptance of digital assets as a legitimate and powerful asset class.
Sources:
[1] Strategy Bitcoin: Unveils Massive $356.9M Acquisition, Bolstering Holdings (https://coinmarketcap.com/community/articles/68ac5e4acc4c7f101456ec55/)

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