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Michael Saylor's
, the world's largest corporate holder of , continues to amplify its digital treasury strategy. On Feb. 3–9, 2025, the firm-recently rebranded from MicroStrategy-acquired 7,633 Bitcoin (BTC) at an average price of $97,255 per coin, bringing its total holdings to 478,740 under its new moniker [1]. This purchase, funded via its at-the-market (ATM) equity offerings, underscores Strategy's unwavering commitment to Bitcoin as a primary reserve asset.The rebranding, announced on Feb. 5, aligns with Strategy's mission to position itself as a "Bitcoin Treasury Company." Over the past five years, the firm has accumulated BTC through 74 purchases, acquiring the coins at an average cost of $65,033. As of Feb. 9, its Bitcoin yield-measured by the percentage change in the ratio of BTC holdings to diluted shares-stood at 4.1% year-to-date (YTD) [1]. For 2024, Strategy reported a BTC yield of 74.3%, though it revised its 2025 target downward to 15% following a $670 million Q4 net loss.
To sustain its aggressive buying strategy, Strategy has diversified its capital-raising tools. In 2025, it launched two preferred stock offerings: Series A Perpetual Strike Preferred Stock (STRK) and Series A Perpetual Strife Preferred Stock (STRF).
offers an 8% fixed dividend and convertibility into common stock, appealing to investors seeking both income and growth. STRF, meanwhile, provides a 10% fixed cash dividend with no conversion rights, catering to pure yield seekers [4].These instruments have enabled Strategy to raise over $1.27 billion in 2025 alone. For instance, its latest STRF offering, upsized to $711 million, exceeded the initial $500 million target, with proceeds earmarked for further Bitcoin purchases [7]. The firm's 21/21 plan-a $42 billion capital-raising initiative over three years-remains central to its strategy, leveraging equity and debt to fund BTC acquisitions [1].
Despite Strategy's bullish stance, recent geopolitical tensions have rattled crypto markets. On Oct. 10, 2025, U.S. President Donald Trump announced a 100% tariff on Chinese imports and export controls on "critical software," triggering a $19 billion liquidation event. Bitcoin plummeted 10% to $107,000, while
(ETH) and (SOL) dropped 12% and 15%, respectively .The crash, described as the "largest in crypto history" by Coinglass, highlighted the sector's sensitivity to macroeconomic and political shifts. Robinhood's listing of Strategy's preferred stocks (STRC, STRD, STRF, STRK) in October 2025 aimed to diversify retail access to its capital-raising tools, potentially mitigating equity dilution [5]. Analysts like Stony Chambers of Seeking Alpha noted that such instruments could drive renewed demand for Bitcoin-linked securities [5].
Strategy's founder, Michael Saylor, has reiterated his conviction in Bitcoin's long-term potential, forecasting a price of $21 million in 21 years. The firm's BTC yield of 4.1% YTD, combined with its diversified capital structure, positions it to weather short-term volatility. Meanwhile, BlackRock's recent increase in its stake in Strategy to 5% signals institutional confidence in the company's treasury strategy [1].
As of Feb. 9, 2025, Strategy held 628,946 BTC, with its YTD purchases accounting for 7% of total holdings [3]. The firm's ability to balance aggressive Bitcoin accumulation with innovative financing mechanisms will be critical in navigating the evolving regulatory and market landscape.
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