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Strategy, a leading Bitcoin treasury firm, has announced a $4.2 billion at-the-market (ATM) equity offering for its STRC preferred shares, aiming to further expand its already substantial Bitcoin holdings [1]. The offering, which is part of a broader "42/42 program" targeting $84 billion in capital by 2027, underscores Strategy’s aggressive accumulation strategy and its belief in Bitcoin’s long-term value as a hedge against inflation and economic uncertainty [5].
The company recently acquired 21,021 bitcoin for $2.474 billion, bringing its total Bitcoin holdings to 628,791 BTC, valued at approximately $46.08 billion [5]. This acquisition marks Strategy’s largest Bitcoin purchase to date and brings its average acquisition cost to $73,277 per bitcoin [4]. The firm has also previously completed a $740 million purchase of 6,220 BTC just a week earlier, reinforcing its commitment to accumulating digital assets [5].
The STRC preferred shares feature a variable 9% annual dividend, paid monthly, and are intended to attract income-focused investors [5]. The offering, managed in collaboration with major
including and , is the largest U.S. IPO of 2025 and the biggest exchange-listed preferred stock issuance since 2009 [5]. The shares began trading on the Nasdaq Global Select Market under the ticker STRC on July 30, 2025 [5].Strategy’s strategy of reinvesting the majority of its capital into Bitcoin, rather than diversifying across other assets, reflects a deep conviction in the cryptocurrency’s potential [5]. The firm’s unrealized fair value of its Bitcoin holdings has reached $14 billion as of June 30 [7]. Meanwhile, its financial performance has benefited from rising Bitcoin prices, with the company reporting a 25.0% year-to-date return as of July 29, 2025 [5].
The move has sparked debate among market participants, with critics warning of the risks associated with concentrating capital in a volatile asset. Proponents, however, argue that Strategy’s well-structured approach and long-term vision are sound, particularly in an environment of economic uncertainty [5]. The firm’s success in acquiring and holding Bitcoin has positioned it as the largest corporate holder of the cryptocurrency globally and has inspired other listed companies, particularly in Germany, Turkey, and Japan, to explore similar strategies [5].
Strategy’s latest capital raise and Bitcoin acquisition further cement its role as a key player in corporate crypto finance, pushing the boundaries of conventional asset allocation and investment strategies [5]. With over 160 publicly traded firms now reporting cryptocurrency on their balance sheets, Strategy continues to reshape traditional investment models by integrating digital assets into mainstream finance [5].
Source:
[1] Strategy Bets Big: $4.2B STRC Offering Targets Massive Bitcoin Purchase (https://www.tradingview.com/news/cryptonews:bd18c98f9094b:0-strategy-bets-big-4-2b-strc-offering-targets-massive-bitcoin-purchase/)
[5] Strategy Acquires 21021 Bitcoin for $2.474 Billion (https://www.ainvest.com/news/strategy-acquires-21-021-bitcoin-2-474-billion-boosting-holdings-3-4-2507/)
[4] Strategy Averages $73K BTC Across $46B Holdings After Latest Buy (https://www.ccn.com/news/crypto/strategy-averages-73k-per-btc-across-46b-holdings-after-latest-buy/)
[7] Saylor's Strategy Swings to Quarterly Profit Amid Crypto Gains (https://ca.finance.yahoo.com/news/saylors-strategy-swings-quarterly-profit-211319434.html)

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