Bitcoin News Today: Steak 'n Shake Beats Rivals With 10.7% Sales Jump Amid Bitcoin Adoption

Steak ‘n Shake reported a 10.7% rise in same-store sales for the second quarter of 2025, outperforming major fast-food rivals such as McDonald’s, which saw a 7.1% sales decline, and Domino’s, which reported a 6.1% increase [1]. The chain attributed much of its success to the rollout of Bitcoin as a payment method across its U.S. locations and select international markets, including France, Monaco, and Spain. The initiative, launched on May 16, 2025, has drawn attention from crypto enthusiasts and helped reduce payment processing fees by 50%, according to Dan Edwards, the company’s chief operating officer [1].

On its first day of accepting Bitcoin, the chain accounted for 0.2% of all global Bitcoin transactions, a sign of strong initial demand. The move has not only improved margins but also enhanced the brand’s appeal among younger, tech-savvy customers who value financial innovation [1]. Steak ‘n Shake’s embrace of cryptocurrency has contributed to a public relations boost, with the company publicly thanking Bitcoin supporters for their role in driving recent sales momentum.

Despite the sales gains, Steak ‘n Shake’s U.S. store count has declined significantly, from 628 in 2018 to 397 as of May 28, 2025 [1]. Florida remains its largest domestic market, with 79 stores. The company’s international Bitcoin rollout is part of a broader strategy to offset its reduced domestic footprint and expand into new markets.

The fast-food chain’s performance has sparked industry interest in the potential for Bitcoin to become a more mainstream payment method in the sector. While most U.S. consumers still treat Bitcoin as an investment rather than a daily transactional tool, Steak ‘n Shake’s results suggest there may be untapped retail demand. The chain’s success has positioned it as a standout among its peers, with its Q2 sales growth ranking above McDonald’s, Domino’s, and Taco Bell [1].

Industry analysts note that while Steak ‘n Shake’s Bitcoin adoption has generated short-term buzz and sales, the company will need to sustain this momentum in a competitive market dominated by brands with larger store counts and marketing budgets. If other fast-food chains follow suit, the broader impact on consumer payment habits could be significant, potentially normalizing digital assets in everyday transactions [1].

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Source: [1] How Bitcoin helped Steak 'n Shake beat McDonald's and Domino's in sales

https://invezz.com/news/2025/08/12/how-bitcoin-helped-steak-n-shake-beat-mcdonalds-and-dominos-in-sales/