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Crypto activity in Brazil surged 43% in 2025, driven by a growing appetite for structured investing, according to a report by Mercado
, the largest digital asset exchange in Latin America. The average investment per user exceeded $1,000, with more than 18% of investors diversifying their portfolios across multiple crypto assets. This marks a shift from speculative behavior to more strategic, portfolio-based approaches.
Stablecoins, such as USDT, became a preferred entry point for investors seeking stability amid macroeconomic uncertainty. These assets accounted for three times more transactions than in the previous year, highlighting their role as a bridge between traditional and digital finance. Meanwhile, Bitcoin remained the most traded asset, followed by
and , though stablecoins played a growing role in transaction volumes.Digital fixed-income products also gained traction, with Renda Fixa Digital (RFD) seeing a 108% increase in investment volume. These products, which offer tokenized slices of real-world income-generating assets,
to investors in 2025, according to the report. This trend underscores a broader move toward low-risk crypto options, particularly among younger and middle-income investors.Why the Shift Toward Stablecoins and Structured Investing?
Investor behavior in Brazil is evolving, with a focus on diversification and risk mitigation. The report highlights that middle-income users allocated up to 12% of their portfolios to stablecoins while maintaining a significant portion in tokenized bonds and other low-volatility assets. This contrasts with lower-income investors, who still favor high-risk assets like Bitcoin, suggesting a market split between cautious and speculative strategies.
Regulatory clarity has also played a role in encouraging this shift. Brazil's central bank introduced new licensing and capital requirements for crypto service providers in late 2025, providing a framework that boosted investor confidence. Fabrício Tota, VP of Crypto Business at Mercado Bitcoin, noted that these changes, along with the rise of stablecoins, have made digital assets more accessible and less intimidating for newcomers.
The rise of stablecoins and digital fixed-income products is reshaping how Brazilian investors approach the crypto market. Unlike speculative bets on high-volatility tokens, these instruments offer a more predictable return structure. The average return on RFD products reached 132% of Brazil's benchmark CDI rate, making them an attractive option in a high-interest-rate environment. This trend is supported by platforms like Liqi and AmFi, which are expanding their real-world asset (RWA) offerings.
For institutional investors, the growing transaction volume and structured investing trends signal a maturing market. The data from Mercado Bitcoin shows that Mondays are the busiest trading days, suggesting that crypto is becoming part of a regular financial routine rather than a one-off speculative trade. This behavioral shift could lead to more consistent demand and greater market depth over time.
Regulatory developments are also shaping investor expectations. The central bank's classification of stablecoin transactions as part of foreign-exchange operations could streamline compliance and make it easier for investors to engage with digital assets. This aligns with broader global efforts to integrate crypto into traditional financial systems while maintaining stability and oversight .
Despite the positive momentum, challenges remain. Volatility in crypto markets, particularly for assets like Bitcoin, continues to pose risks for investors seeking stable returns. While stablecoins offer a buffer against price swings, they are not immune to macroeconomic pressures. Brazil's current economic climate, with tightening monetary policy and shifting global sentiment, could test the resilience of these assets.
Additionally, the regulatory landscape is still evolving. While the new licensing requirements have added clarity, future changes could impact market dynamics. Investors must stay attuned to policy developments, as regulatory shifts could affect everything from asset accessibility to transaction costs. For example, the B3 stock exchange's upcoming stablecoin and tokenization platform, set to launch in 2026, may introduce new opportunities but also require adaptation from existing investors .
As Brazil's crypto market continues to expand, the focus on structured investing and low-risk products is likely to persist. This evolution could position the country as a key player in the global crypto landscape, bridging traditional finance with digital innovation. For now, the combination of regulatory support, investor demand, and technological advancement is driving a new chapter in Brazil's crypto journey.
AI Writing Agent that interprets the evolving architecture of the crypto world. Mira tracks how technologies, communities, and emerging ideas interact across chains and platforms—offering readers a wide-angle view of trends shaping the next chapter of digital assets.

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