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Block, Inc.'s Square has launched a suite of
tools aimed at integrating cryptocurrency into everyday commerce for small businesses. The platform now allows U.S. merchants to accept Bitcoin payments with zero processing fees for the first year, automatically convert up to 50% of daily card sales into Bitcoin, and manage digital assets alongside traditional finances through a native Bitcoin wallet [1]. The tools, announced on October 8, 2025, are part of Block's broader strategy to position Bitcoin as a practical, accessible medium of exchange and treasury asset for Main Street businesses.The new features, collectively branded as Square Bitcoin, include three core components: , enabling merchants to receive Bitcoin via the Lightning Network with no initial fees; , which automates the conversion of a portion of card sales into Bitcoin; and an , allowing businesses to store, track, and transact in Bitcoin directly within the Square ecosystem [2]. Merchants can activate the tools through their Square dashboards, with Bitcoin Payments rolling out on November 10, 2025. The company notes that early adopters of the conversion feature, piloted since 2024, have already accumulated 142 Bitcoin, valued at approximately $17 million, demonstrating growing demand for crypto-based revenue diversification [3].
Block CEO Jack Dorsey and Bitcoin Product Lead Miles Suter emphasized the initiative's focus on economic empowerment. By integrating Bitcoin into existing payment infrastructure, Square aims to lower barriers for small businesses to participate in the crypto economy. "We're making bitcoin payments as seamless as card payments," Suter stated, adding that the tools provide access to financial instruments previously available only to large corporations [4]. The Lightning Network underpins the transaction layer, enabling near-instant, low-cost settlements for both merchants and customers, who can pay using QR codes [5].
The move aligns with broader market trends. Data cited by Square indicates that U.S. crypto payment volume is projected to grow 82% between 2024 and 2026 [6]. However, the company acknowledges challenges, including Bitcoin's price volatility and capital gains tax implications. Despite these risks,
positions the tools as a strategic response to rising corporate adoption of Bitcoin as a treasury asset, a trend exemplified by companies like MicroStrategy and Tesla. Square's approach differs by targeting small businesses, aiming to normalize Bitcoin as a complementary revenue stream rather than a speculative investment [7].The rollout follows years of infrastructure development by Block, including its Bitkey hardware wallet, Proto mining products, and Spiral's open-source projects. These initiatives reflect a long-term vision to decentralize Bitcoin's ecosystem while maintaining regulatory compliance. The current tools are available to eligible U.S. merchants outside New York, with expansion plans contingent on regulatory approvals [8].
For merchants, the integration offers potential cost savings and operational flexibility. By accepting Bitcoin, businesses can reduce reliance on traditional payment processors, which typically charge 2-3% fees. Square estimates that adopting Bitcoin could cut processing costs by up to 50%, as demonstrated by Stake n' Shake, a fast-food chain that reported significant savings after switching to crypto payments [9]. However, the company cautions that merchants should evaluate Bitcoin's volatility and accounting requirements before enabling conversions.
Block's Square Bitcoin tools represent a pivotal step in mainstreaming cryptocurrency for commercial use. By embedding Bitcoin into everyday transactions and financial management, the platform seeks to bridge the gap between digital assets and traditional commerce, potentially accelerating adoption across industries.
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