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South Korea has entered the institutional
treasury space with the launch of Bitplanet, a newly rebranded firm that has allocated $40 million to Bitcoin. The move, announced during the Bitcoin Asia 2025 event, marks the first institutional-grade Bitcoin treasury in the country and represents a significant step toward mainstream adoption of digital assets in corporate finance. Bitplanet, formerly known as SGA, is now positioned as South Korea’s first global institutional Bitcoin financial company, with its transition supported by Asia Strategy Partners, a firm with a strong background in treasury management. The company will deploy its $40 million treasury immediately, without taking on debt, a strategic decision aimed at ensuring long-term flexibility and reducing leverage-related risks.The rebranding of SGA to Bitplanet reflects a broader shift in financial planning strategies, with Bitcoin being integrated into corporate reserves as a hedge against traditional market risks. According to Paul Lee, Co-Founder and Managing Partner of
Ventures, the streamlined financial structure of Bitplanet allows it to pursue growth without the burden of debt. The move is seen as a bold pivot toward blockchain-based financial planning, in line with global trends where institutions are increasingly treating Bitcoin as a strategic reserve asset. The company’s transition followed a third-party share placement led by Asia Strategy Partners, which has now become Bitplanet’s largest shareholder. The partnership is expected to influence the development of future products and the operational framework of the firm.South Korea’s entry into the Bitcoin treasury market coincides with a broader regional trend of institutional adoption. In July, Nasdaq-listed
announced plans for a $1 billion Bitcoin treasury supported by financing agreements with Anson Funds. Similarly, Japan’s Metaplanet has been expanding its BTC holdings, most recently through an $835 million stock issuance aimed at funding further Bitcoin purchases. These developments position Asia as a growing hub for institutional Bitcoin adoption, with South Korea now joining the race. Bitplanet’s $40 million allocation represents a major milestone in the country’s strategy and could serve as a blueprint for other corporations in the region.Despite the optimism surrounding Bitplanet’s move, the firm faces challenges related to regulatory uncertainty and Bitcoin’s price volatility. South Korea’s Financial Services Commission (FSC) is currently drafting legislation to regulate the broader crypto market, with a proposed framework for won-backed stablecoins expected in October. The bill would establish rules for issuance, collateral management, and internal controls, providing a clearer structure for digital asset providers. While regulatory clarity could bolster institutional confidence, the evolving compliance landscape remains a potential hurdle for companies like Bitplanet. Additionally, Bitcoin’s price fluctuations continue to pose risks to long-term treasury strategies, particularly in a market where demand is increasingly driven by institutional investors.
Analysts suggest that the convergence of limited Bitcoin supply and rising institutional demand could drive significant price appreciation over the next decade. Bitwise, a crypto asset management company, recently projected Bitcoin could reach $1.3 million by 2035, citing a 28.3% annualized return. The firm attributes this potential to macroeconomic pressures, including the devaluation of traditional fiat currencies, and the growing adoption of Bitcoin by corporate treasuries. South Korea’s entry into the institutional Bitcoin market adds to this trend, with corporate Bitcoin holdings increasing across Asia. If Bitplanet’s strategy proves successful, it could encourage more firms to allocate a portion of their reserves to Bitcoin, further solidifying its role as a strategic asset in institutional portfolios.
Source:
[1] Bitplanet Unveils South Korea's First Bitcoin Treasury with $40M BTC Buy (https://finance.yahoo.com/news/bitplanet-unveils-south-korea-first-123806778.html)
[2] $40M Bitcoin Treasury Launch Marks South Korea's First (https://bitcoinist.com/40m-bitcoin-treasury-marks-south-koreas-first/)
[3] Bitwise Sees BTC Hitting $1.
by 2035 (https://cointelegraph.com/news/dollar1-3m-bitcoin-by-2035-bitwise-thinks-so)[4] Bitcoin Price 'Too Low' as Volatility Dips, Institutional Interest Rises (https://finance.yahoo.com/news/bitcoin-price-too-low-volatility-214641091.html)
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