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SoFi Technologies Inc. has become the first nationally chartered, FDIC-insured U.S. bank to launch a fully integrated crypto trading platform, marking a pivotal shift in how traditional finance approaches digital assets. The service, dubbed
Crypto, went live on November 11, 2025, allowing members to buy, sell, and hold cryptocurrencies like (BTC), (ETH), and (SOL) directly within their SoFi app, alongside traditional banking services, according to a . This move positions SoFi at the forefront of a broader industry trend, as major banks increasingly seek to capitalize on surging consumer demand for crypto access, as noted in a .The relaunch follows a two-year hiatus in SoFi's crypto services, which were suspended in late 2023 amid regulatory uncertainty during the company's transition to a national bank charter, as reported in the
. The new offering was made possible by updated guidance from the Office of the Comptroller of the Currency (OCC) in March 2025, which clarified that banks could legally provide crypto custody and execution services, according to a . "This is a pivotal moment in digital finance," said CEO Anthony Noto, emphasizing that blockchain technology will "reshape the entire financial system" by enabling faster, cheaper, and more transparent transactions, as stated in a .SoFi's platform distinguishes itself by integrating crypto trading with FDIC-insured banking, investing, and borrowing features in a single application, as reported in a
.
Consumer demand for such services is evident: 60% of SoFi members who own crypto prefer trading through licensed banks over standalone exchanges, according to the
. This preference is driving SoFi's broader strategy to embed blockchain into its ecosystem, including plans for a U.S. dollar-backed stablecoin, crypto-enabled remittances, and blockchain-based lending tools, as noted in the . The company also announced a promotional incentive for early adopters, offering a chance to win one Bitcoin for those who complete three trades by January 31, 2026, as mentioned in the .The move reflects a wider industry shift. JPMorgan Chase & Co. and Goldman Sachs Group Inc. have recently expanded crypto-related services, while DBS Bank executed digital asset derivatives trades in late October, as noted in the
. SoFi's entry into the space, however, is unique in its direct integration of trading with traditional banking, potentially setting a precedent for competitors, as highlighted in the .Critics and crypto purists have raised concerns about centralization and regulatory oversight, but Noto argues that SoFi's approach balances innovation with security, as reported in the
. The company's data shows crypto ownership among its members doubled in 2025, underscoring the growing mainstream appeal of digital assets, according to the .As SoFi rolls out the service to all 12.6 million members by year-end, as noted in the
, the bank's success could accelerate broader adoption of crypto in traditional finance. With plans to leverage blockchain for faster cross-border payments and lower-cost loans, SoFi is positioning itself not just as a bank, but as a bridge between legacy financial systems and the decentralized future, as reported in the .Quickly understand the history and background of various well-known coins

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