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Societe Generale, the 19th largest bank globally, has partnered with ETF issuer 21Shares to enhance liquidity for
and exchange-traded products (ETPs) in European markets. The collaboration will see the French banking giant provide over-the-counter (OTC) liquidity and market-making services for 21Shares’ ABTC, CBTC, AETH, and CETH ETPs across Germany and Eastern Europe. This move aims to expand institutional access to cryptocurrency investments, leveraging Societe Generale’s established infrastructure to support 21Shares’ digital assets offerings [1].The partnership marks a strategic expansion for both entities. Societe Generale’s integration of 21Shares’ BTC and ETH products into its market-making platforms will enable broader professional investor participation in European markets. By underpinning trading activity with OTC liquidity, the bank aims to reduce price volatility and improve efficiency for investors. Alistair Byas-Perry, global head of investments at 21Shares, emphasized that the collaboration aligns with the firm’s mission to deliver “the most efficient and reliable crypto investment solutions to the market” [1].
The initiative reflects growing institutional confidence in crypto assets, particularly as ETPs offer a regulated and familiar vehicle for traditional investors. Societe Generale’s involvement underscores its position as a key player in Europe’s ETF ecosystem, while 21Shares benefits from the bank’s established market-making capabilities. The move is expected to strengthen liquidity depth for Bitcoin and Ethereum ETPs, addressing a persistent challenge in crypto markets.
From an analytical perspective, the partnership highlights the maturation of crypto asset integration into mainstream finance. By leveraging traditional banking infrastructure, 21Shares and Societe Generale are bridging gaps between institutional investors and digital assets, reducing barriers to entry for professionals wary of direct crypto exposure. The focus on OTC liquidity also signals a shift toward stabilizing ETP pricing, a critical factor in attracting risk-averse capital. However, the success of the collaboration will depend on market demand for crypto ETPs in Europe and the ability to maintain stable liquidity conditions amid volatile crypto markets.
Source: [1] [French Banking Giant Launches Bitcoin (BTC) and Ethereum (ETH) Move! "Target Europe!"] [https://coinmarketcap.com/community/articles/68824b974ed1db4f630b9f64/]

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