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Smarter Web Company, the London-listed technology firm pioneering corporate
adoption in the UK, has increased its Bitcoin treasury to 2,650 BTC after acquiring an additional 100 coins for £9.07 million ($120,480 per BTC) . The purchase, announced via a regulatory news service (RNS) on October 13, 2025, underscores the company's commitment to its "The 10 Year Plan" treasury , which focuses on long-term Bitcoin accumulation . With this latest addition, Smarter Web Company solidifies its position as the UK's largest publicly traded corporate holder of Bitcoin, with holdings valued at over $282 million .
The acquisition brings the firm's total Bitcoin investment to £219.57 million, with an average purchase price of £82,857 ($109,984) per BTC . Despite Bitcoin's inherent volatility, the company has maintained a consistent buying strategy in 2025, achieving a year-to-date BTC yield of 57,718% and a quarter-to-date yield of 0.58% . CEO Andrew Webley highlighted the company's transparency efforts, noting that Version 2 of its Bitcoin Treasury Dashboard-tracking real-time performance-is nearing completion .
Smarter Web Company's approach aligns with global corporate trends, such as MicroStrategy's Bitcoin treasury model, but distinguishes itself through a focus on gradual accumulation rather than large, speculative purchases . The company has executed 24 Bitcoin purchases since its April public listing, including a 25-BTC acquisition just one week prior to the latest purchase . This methodical strategy has drawn comparisons to institutional investors prioritizing Bitcoin as a long-term store of value, rather than a short-term speculative asset .
The firm's dual revenue streams-web design, development, and digital marketing services-generate stable recurring income, funding its Bitcoin acquisitions . Clients pay setup fees, annual hosting charges, and optional monthly marketing fees, creating a predictable cash flow that supports the treasury strategy . This operational model has attracted attention as a hybrid of traditional tech services and blockchain-based asset management, with the company now ranked among the top 25 global corporate Bitcoin holders .
Smarter Web Company's expansion has not been without challenges. The UK's unregulated stance on cryptocurrencies, coupled with the Financial Conduct Authority's (FCA) warnings about Bitcoin's high-risk profile, has raised concerns about liquidity and market exposure . However, the company's board remains confident in Bitcoin's role in the global financial system, emphasizing its alignment with long-term growth and shareholder value .
The recent purchase follows a £19.7 million fundraising effort in June 2025, which included the issuance of 6,057,914 new shares . This capital injection has enabled accelerated Bitcoin acquisitions, with the firm now holding £500,000 in available treasury cash for further purchases . Analysts note that Smarter Web Company's aggressive accumulation pace-adding over 1,500 BTC in July alone-has propelled it from 36th to 14th in global corporate Bitcoin rankings, with CEO Webley aiming to enter the top 20 within weeks .
The company's strategy has also influenced its stock performance. Shares surged nearly 20,000% following the announcement of its Bitcoin treasury plan in April 2025 but later corrected by 70% amid market volatility . Currently trading at £208.45, the stock reflects both investor enthusiasm and caution in the face of Bitcoin's price swings .
Smarter Web Company's trajectory mirrors a broader trend of institutional Bitcoin adoption. As of August 2025, public companies hold approximately 6.2% of Bitcoin's total supply, with MicroStrategy leading at 214,246 BTC . The UK has emerged as a crypto-friendly jurisdiction, with nine listed firms adopting Bitcoin treasury strategies in recent months . This trend is supported by regulatory shifts, including the FCA's proposal to ease restrictions on crypto-linked retail products .
Critics, however, caution against the sustainability of corporate Bitcoin strategies. Analysts like VanEck's Matthew Sigel warn of dilutive share issuance risks when stock prices approach Bitcoin's net asset value . Meanwhile, skeptics argue that some treasury companies serve as exit vehicles for insiders, offering inflated valuations to retail investors . Smarter Web Company's emphasis on transparency and gradual accumulation may mitigate these concerns, but the long-term success of its strategy will depend on Bitcoin's price stability and regulatory clarity.
As the firm continues to expand its digital and financial infrastructure, it exemplifies a rare blend of traditional tech services and blockchain innovation. With 2,650 BTC secured and a clear vision for integrating Bitcoin into its corporate identity, Smarter Web Company is positioning itself as a forward-thinking leader in the evolving landscape of corporate crypto adoption.
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Source: [1] Smarter Web Company Buys 100 BTC, Total Holdings Rise to 2,650 (https://coinfomania.com/smarter-web-company-buys-100-btc-total-holdings-rise-to-2650/)
[2] The Smarter Web Company Treasury Analytics | An Innovative UK Technology Company (https://investors.smarterwebcompany.co.uk/analytics/)
[5] The Smarter Web Company surpasses 2,000 BTC treasury milestone (https://www.theblock.co/post/364812/the-smarter-web-company-2000-btc-treasury-milestone-27-million-usd-bitcoin-buy)
[6] Comparing Bitcoin Holdings: Countries vs. Public Companies (https://www.cryptoimpacthub.com/comparing-bitcoin-holdings-countries-vs-public-companies/)
[7] Who Holds Bitcoin in 2025? Crypto Firm Maps Global Distribution (https://www.coindesk.com/markets/2025/08/30/most-bitcoin-still-belongs-to-individuals-but-institutions-are-catching-up-research)
[9] Nine UK-Listed Companies Embrace Bitcoin Treasury Strategy Amid Global Trend (https://cryptonews.com/news/nine-uk-listed-companies-embrace-bitcoin-treasury-strategy-amid-global-trend/)
[11] Smarter Web Company Crosses 2,000 BTC Mark After $27M Purchase (https://cryptonews.com/news/smarter-web-company-crosses-2000-btc-mark-after-27m-purchase-reaches-top-25-rankings/)
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