Bitcoin News Today: Smarter Web Boosts Bitcoin Holdings by 20% in Two Purchases

Smarter Web Company, a UK-based firm, has recently bolstered its Bitcoin treasury with a significant purchase. On Wednesday, July 16, 2025, the company announced the acquisition of 325 BTC, valued at £27.15 million ($36.45 million). The purchase was made at an average price of £83,525, or $112,157 per bitcoin. This acquisition follows a previous purchase of 275 BTC, made less than a week prior at an average price of $108,182. With this latest addition, Smarter Web's total Bitcoin holdings now stand at 1,600 BTC, positioning the company among the top 25 institutional holders globally.

Smarter Web's Bitcoin strategy involves a long-term accumulation plan, aiming to steadily build its holdings over a ten-year period. The firm began accepting Bitcoin payments in 2023, marking its entry into the cryptocurrency space. The company's recent purchases reflect a broader trend among traditional institutions that are increasingly viewing Bitcoin as a credible long-term asset. This shift is evident in the growing number of institutions holding Bitcoin in their treasuries, with a notable surge in Q2, 2025.

Smarter Web's Bitcoin holdings were acquired at an average price of £79,534 (about $106,798). With the current market price of BTC at $118,700, the firm's holdings have appreciated by roughly 11%. This appreciation underscores the potential for long-term growth in Bitcoin investments, further validating Smarter Web's strategy. The company's approach is mirrored by other firms in Europe, such as the France-based Blockchain Group, which has adopted a similar Bitcoin treasury strategy. Additionally, institutions in the U.S. and Japan are also building their Bitcoin reserves, contributing to a noticeable uptick in institutional adoption.

Bitcoin itself has continued to gain traction, recently surging above $123,000. At the time of reporting, the cryptocurrency was trading around $119,300, reflecting a nearly 3% increase in the past 24 hours. This price movement highlights the growing acceptance and value of Bitcoin in the global financial landscape. As more institutions like Smarter Web Company embrace Bitcoin as a long-term asset, the cryptocurrency's role in the financial ecosystem is likely to become even more pronounced.