The Smarter Web Company, the UK's largest publicly traded firm holding
on its balance sheet, has increased its Bitcoin treasury to 2,650 BTC following a recent purchase of 100 Bitcoin. The acquisition, announced on October 13, 2025, added £9.1 million to its Bitcoin holdings at an average price of £90,764 per Bitcoin, according to a Regulatory News Service (RNS) filing . This brings the company's total Bitcoin investment to £219.6 million, with an average purchase price of £82,857 per Bitcoin.
The move aligns with the company's "10 Year Plan," a strategic initiative to integrate Bitcoin into its treasury management as a long-term store of value. The company's Bitcoin portfolio has generated a year-to-date yield of 57,718% and a quarter-to-date yield of 0.58%, metrics it uses to evaluate the performance of its acquisition strategy . CEO Andrew Webley emphasized Bitcoin's role as a "core part of the future of the global financial system," underscoring the firm's commitment to digital assets as both a financial hedge and a growth driver.
The latest purchase follows a series of strategic Bitcoin acquisitions. In August 2025, the company added 45 Bitcoin for £3.7 million, raising its total holdings to 2,440 BTC . Earlier in June, it acquired 45.32 Bitcoin for £3.5 million, part of a broader fundraising effort that included a £13.4 million capital injection . These incremental purchases reflect a disciplined approach to accumulating Bitcoin while managing volatility.
The company's treasury strategy has also involved diversifying custodial arrangements. In September 2025, it added Coinbase Institutional as a Bitcoin custody partner, enhancing security through a multi-custodian model . As of September 16, its Bitcoin holdings reached 2,470 BTC, valued at $285 million, with plans for further purchases supported by a £17.5 million fundraising in July .
Smarter Web's Bitcoin-focused strategy has drawn comparisons to global corporate adopters like MicroStrategy and Metaplanet. The company's recent expansion to 2,650 BTC positions it as a top-25 corporate Bitcoin holder worldwide . Despite the UK Financial Conduct Authority's (FCA) warnings about Bitcoin's high-risk profile, the company maintains that its approach is transparent and aligned with shareholder interests.
The company's financials reflect the risks and rewards of its strategy. While Bitcoin's volatility could expose the firm to losses, its treasury has demonstrated resilience, with a 57,718% yield year-to-date. However, the company acknowledges challenges such as regulatory uncertainty, operational risks, and market liquidity constraints .
Looking ahead, Smarter Web aims to leverage its Bitcoin treasury to strengthen its market position. The company's October 7 purchase of 25 Bitcoin for £2.3 million brought its holdings to 2,550 BTC, valued at £210 million . This acquisition followed a £12.3 million fundraising round, including a £8 million investment from a U.S. institutional investor, signaling confidence in the firm's Bitcoin-driven strategy.
The company also plans to expand its core web design and digital marketing services while pursuing acquisitions to grow its client base. By combining traditional revenue streams with Bitcoin treasury growth, Smarter Web seeks to balance innovation and stability in an evolving financial landscape.
Source: [1] This is the Full Title of the First News Article (https://www.tradingview.com/news/reuters.com,2025-10-13:newsml_RSM0673Da:0-reg-smarter-web-company-bitcoin-purchase/)
[2] This is the Full Title of the Second News Article (https://www.aquis.eu/stock-exchange/announcements/5341781)
[3] Full Title of the Third Source Used (https://uk.advfn.com/stock-market/AQSE/the-smarter-web-SWC/share-news/Smarter-Web-Company-PLC-The-BTC-Purchase-Directors-Holdings-after-Fundraise/96210568)
[8] Full Title of the Eighth Source Used (https://invezz.com/news/2025/09/16/smarter-web-company-expands-btc-custody-with-coinbase-institutional-partnership/)
[9] Full Title of the Ninth Source Used (https://cointelegraph.com/news/uk-s-bitcoin-treasury-smarter-web-company-looks-to-buy-competitors)
[10] Full Title of the Tenth Source Used (https://bitcoinmagazine.com/news/the-smarter-web-company-purchases-225-more-bitcoin-for-its-bitcoin-treasury)
[13] Full Title of the Thirteenth Source Used (https://cryptonews.net/news/bitcoin/31750151/)
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