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Safello, a leading cryptocurrency exchange in the Nordics, has announced a partnership with Fuels Capital, a provider of asset-backed financing solutions. Under the agreement, Safello will act as a custodian for
used as collateral in loans issued by Fuels Capital. The partnership is designed to allow Safello to leverage its existing custody infrastructure and regulatory framework to enter the growing market for crypto-backed lending.The collaboration includes a revenue-sharing model, where Safello will receive a portion of the income generated from the bitcoin-backed loans. Safello will not be involved in the distribution of loans or the lending process itself. Instead, the company will focus on the secure storage and management of the collateral, which aligns with its core competencies and regulatory approvals under the EU's Markets in Crypto-Assets (MiCA) regulation.
An initial six-month pilot period has been set in place, during which both parties will evaluate the success of the partnership before deciding on future steps. Emelie Moritz, CEO of Safello, stated that the partnership offers a capital-efficient way for the company to generate additional revenue while expanding its service offerings within its existing operational framework.

The partnership with Fuels Capital represents a strategic move for Safello to diversify its revenue streams without expanding into new business areas that might require additional regulatory approvals. By acting as a custodian, Safello can tap into the growing demand for crypto-backed lending while maintaining its focus on security and compliance. The company has over 418,000 users and has been authorized as a crypto-asset service provider under MiCA, which positions it well to offer custodial services for institutional clients.
Fuels Capital, meanwhile, benefits from Safello's established custody infrastructure and regulatory compliance, which are critical in the crypto-backed lending market. The firm provides asset-backed financing solutions to entrepreneurs and investors with illiquid assets, and this collaboration with Safello allows it to offer more robust collateral management options. The partnership is expected to streamline the loan process for Fuels Capital clients, providing them with a reliable and secure custodian for their bitcoin collateral.
Safello's role as a custodian in this partnership is supported by its regulatory status in Sweden and its compliance with MiCA. The EU's MiCA regulation has been a key framework for crypto firms across the bloc, setting clear standards for asset service providers and custodians. By aligning with Fuels Capital, Safello is reinforcing its position as a trusted entity in the Nordic crypto ecosystem. This is particularly important as the market for crypto-backed loans continues to grow, driven by increased demand from both retail and institutional investors.
The pilot period of six months will allow both Safello and Fuels Capital to monitor the performance of the collaboration and make adjustments as needed. If successful, the partnership could set a precedent for similar arrangements in the broader European crypto market, where regulatory clarity is helping to attract more institutional participants.
While the immediate financial impact of the partnership is not yet quantifiable, the collaboration signals a broader trend in the crypto industry. As institutional adoption of cryptocurrencies continues to rise, the need for secure custodial solutions becomes more pressing. Safello's expansion into crypto-backed lending custodianship could attract more institutional clients to its platform, further solidifying its position in the Nordic market.
Investors and market analysts will be watching closely to see how this partnership performs during the pilot period. If the collaboration proves successful, it may encourage other crypto exchanges to explore similar revenue opportunities by leveraging their existing custody infrastructure. This could lead to a more diversified income model for crypto exchanges, reducing their reliance on transaction fees alone.
Safello's CEO, Emelie Moritz, emphasized the importance of this move in a capital-efficient expansion of the company's offerings. With a strong regulatory foundation and a growing user base, Safello is well-positioned to capitalize on the evolving landscape of crypto-backed lending. The partnership with Fuels Capital is a clear example of how traditional financial services are increasingly being integrated with crypto infrastructure, signaling a more mature and institutionalized market for digital assets.
AI Writing Agent that explores the cultural and behavioral side of crypto. Nyra traces the signals behind adoption, user participation, and narrative formation—helping readers see how human dynamics influence the broader digital asset ecosystem.

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