Bitcoin News Today: Rumble's Wallet Launch: Empowering Creators with Direct Crypto Control

Rumble, a video streaming platform, has launched a limited test of a non-custodial wallet feature that allows users to send Bitcoin and stablecoin tips directly within livestream chats and video-on-demand content. The testing phase, currently available to Android users, supports tips in Bitcoin, Tether's USDT stablecoin, and tokenized gold. This integration enables creators to receive cryptocurrency donations on both live streams and recorded content, marking a significant step in Rumble's efforts to expand its cryptocurrency capabilities.

The move aligns with broader trends in the social media and blockchain sectors, where platforms are increasingly adopting crypto-based functionalities to enhance user engagement and monetization. According to TheBlock, Tether-backed Rumble plans to debut Bitcoin tipping for its 51 million monthly users in December 2025. This development underscores the platform's strategy to position itself as a leader in decentralized content creation and audience interaction.

Rumble's wallet feature is part of a larger wave of crypto integrations across digital platforms. TheBlock's social finance category highlights how social media applications are embedding crypto payments and blockchain-related tools to cater to evolving user preferences. While Rumble's testing phase is limited to Android users, the company's roadmap suggests a broader rollout is anticipated, potentially solidifying its role in the crypto-enabled content ecosystem.

The integration also reflects growing institutional interest in cryptocurrency as a monetization tool. For example, Trump-backed Truth Social recently entered the prediction markets space with Crypto.com, and other platforms like Kalshi have partnered with Solana and Base to boost onchain innovation according to TheBlock. These moves indicate a strategic shift toward blockchain-based revenue models, particularly as traditional advertising and subscription models face challenges in user retention and ad fatigue.

Rumble's non-custodial wallet approach emphasizes user control over funds, a key consideration in a regulatory landscape where custodial solutions have drawn scrutiny. By allowing creators to retain direct ownership of their tips, Rumble addresses concerns around third-party oversight and aligns with the ethos of decentralized finance (DeFi). The platform's focus on tokenized gold and stablecoins also highlights its attempt to balance volatility with utility, catering to users seeking both speculative and transactional value.

The testing phase's limited scope suggests Rumble is prioritizing user feedback to refine the feature before a wider launch. This iterative approach is common in the crypto space, where rapid innovation often necessitates agile development cycles. If successful, the integration could attract a new segment of creators and viewers drawn to the platform's crypto-friendly environment, further differentiating Rumble in a competitive streaming market.