Bitcoin News Today: Rumble's Bitcoin Tipping Aims to Build Crypto-Native Creator Hub

Rumble, the video-sharing platform known for its right-leaning user base, is expanding its monetization tools by introducing Bitcoin and cryptocurrency tipping for its 51 million users. The move, announced via a press release and detailed in a Cryptobriefing report, allows creators to receive direct Bitcoin payments from viewers, adding to the platform's existing revenue streams such as subscriptions and ad revenue. The feature is part of Rumble's broader strategy to integrate blockchain technology into its ecosystem, positioning itself as a hub for creator-driven content in the crypto space.

The tipping functionality aligns with Rumble's partnership with Tether, which has invested $775 million in the platform to promote its U.S.-focused stablecoin, USAT. Tether CEO Paolo Ardoino revealed in a Coindesk interview that the company is leveraging Rumble's user base to scale USAT to 100 million Americans by December 2025. The collaboration underscores Rumble's role as a key player in Tether's push to mainstream stablecoins for everyday transactions, particularly within the creator economy.

Rumble's aggressive expansion into crypto is not limited to tipping. Earlier this year, the platform struck a limited-time partnership with AI startup Perplexity, bundling its Premium and Perplexity Pro services at $19.99 per month—a $10 discount—through December 31, 2025, as reported in a Yahoo Finance article. The deal integrates Perplexity's AI-powered search tools into Rumble's platform, enhancing user experience while reinforcing Rumble's narrative as a tech-forward alternative to competitors like YouTube. Analysts note that such partnerships are critical for Rumble to justify its long-term growth projections, which include $194.3 million in revenue and $21.4 million in earnings by 2028.

The company's foray into crypto and AI comes as it faces challenges in monetizing its rapidly growing user base. While Rumble's international expansion and Rumble Wallet initiative remain central to its growth strategy, the platform's reliance on high-risk investments in AI and cloud infrastructure has yet to translate into consistent profitability. Operating losses persist, with analysts cautioning that margins must improve to meet projected revenue targets.

The introduction of Bitcoin tipping also intersects with broader geopolitical trends. As U.S.-China tensions escalate over rare earth mineral exports and trade policies, Rumble's crypto tools could provide an alternative financial infrastructure for users seeking to bypass traditional banking systems, according to a Dallas Express article. This is particularly relevant for the platform's politically active community, which includes figures like Donald Trump.

Rumble's strategic bets reflect a broader industry shift toward decentralized finance. However, the platform's ties to controversial figures and its reliance on centralized cloud services—such as Amazon Web Services, which recently caused a global outage—highlight the fragility of its infrastructure. For now, Rumble's Bitcoin tipping feature represents a significant step in its quest to become a crypto-native social media giant.