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Ripple CEO Brad Garlinghouse has underscored the pivotal role of prime brokers in bridging traditional finance (TradFi) and the crypto market, describing these firms as the "connective tissue" enabling large-scale institutional adoption of digital assets. Speaking in July 2025, Garlinghouse emphasized that prime brokers like Hidden Road are streamlining infrastructure gaps by offering services such as custody, risk management, and access to global markets, thereby reducing operational barriers for traditional investors entering crypto [1]. This marks a shift from speculative price-focused narratives to a structural transformation driven by institutional-grade infrastructure.
Garlinghouse highlighted Hidden Road—a firm acquired by
in April 2025—as a key player in this transition. By consolidating clearing, custody, and execution services under one platform, prime brokers mitigate risks associated with unregulated exchanges, private keys, and cross-asset portfolio management. Hidden Road’s recent expansion into over-the-counter (OTC) options, launched in July 2025, further illustrates this trend. The service allows clients to hedge crypto volatility while leveraging traditional financial instruments, addressing a critical barrier to adoption [3]. Ripple’s acquisition of the firm, Garlinghouse noted, accelerates institutional capital flows by providing a "single hub" for cross-ecosystem trading [2].The CEO’s remarks align with broader industry dynamics. Institutional investors, emboldened by the launch of
and ETFs in multiple jurisdictions, are increasingly seeking structured frameworks to navigate crypto. However, concerns around custody, regulatory clarity, and operational complexity persist. Prime brokers act as "trust anchors," offering transparency and counterparty risk mitigation in a historically fragmented space [1]. Garlinghouse argued that these intermediaries are not replacing TradFi but creating a hybrid model where both ecosystems coexist and complement each other.The implications for the crypto market are profound. By lowering entry barriers, prime brokers could catalyze a surge in institutional capital. Ripple’s strategic alignment with Hidden Road positions it as a critical enabler of this transition, leveraging technical expertise and network effects to bridge two traditionally siloed markets. Garlinghouse reiterated that sustainable growth hinges on infrastructure mirroring TradFi’s robustness, a stance that diverges from speculative narratives dominating crypto discourse. While market fluctuations, such as a recent pullback in Bitcoin prices, are acknowledged, the CEO framed them as necessary corrections rather than trend reversals [7].
Challenges remain, including regulatory evolution and technical hurdles in cross-chain operations. Garlinghouse acknowledged these complexities but emphasized that Ripple’s resources, bolstered by Hidden Road’s acquisition, enable rapid scaling of solutions. The July 2025 launch of OTC options demonstrates the firm’s capacity to innovate within structured frameworks, addressing institutional demand for diversified risk management tools [5].
As institutions continue evaluating crypto’s role in portfolios, the influence of prime brokers is set to expand. Ripple’s advocacy for this model reflects a broader industry consensus: infrastructure, not speculation, will define crypto’s next phase. Garlinghouse’s focus on bridging TradFi and crypto underscores a pragmatic approach, prioritizing institutional adoption over retail hype. This strategy positions Ripple at the forefront of a transition where trust, partnerships, and cohesive frameworks will shape the market’s trajectory [4].
Source:
[1] [Prime Brokers Bring TradFi into Crypto, Says Ripple CEO] (https://coinfomania.com/prime-brokers-driving-traditional-finance-into-crypto/)
[2] [Cointelegraph - X] (https://x.com/Cointelegraph/status/1949062474642121000)
[3] [Ripple-Backed Hidden Road Rolls Out OTC Options] (https://financefeeds.com/ripple-backed-hidden-road-rolls-out-otc-options/)
[4] [Ripple CEO Highlights Prime Broker Role in Bridging ...] (https://coinpedia.org/crypto-live-news/ripple-ceo-highlights-prime-broker-role-in-bridging-tradfi-and-defi/)
[5] [Hidden Road Launches Support for OTC Options Prime ...] (https://www.klfy.com/business/press-releases/cision/20250724NY36117/hidden-road-launches-support-for-otc-options-prime-brokerage)
[7] [Bitcoin slides as Fed rate cut hopes diminish | Fortune Crypto] (https://fortune.com/crypto/2025/07/25/bitcoin-price-today-fed-rates-trump-powell/)

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