Bitcoin News Today: Public Companies Load Up on Crypto Amid Speculative Frenzy

More and more publicly traded companies are loading up on cryptocurrency, with some dramatically increasing their share prices as a result. The trend has drawn comparisons to speculative bubbles of the past, with experts cautioning that this may not be a sustainable strategy. According to Bitcoin Treasuries, over 160 companies globally have now listed Bitcoin on their balance sheets, including 90 in the United States. High-profile names such as GameStop, Block, and even the Trump Media and Technology Group have joined the movement, signaling a shift in corporate asset allocation [1].

The logic behind the move is simple: when a company acquires Bitcoin, the value of its assets—and potentially its stock—rises in line with the cryptocurrency’s price. However, critics argue that this strategy is more about capital gains than corporate strategy. Michael Saylor’s Strategy, formerly MicroStrategy, is the most notable example. The company has shifted entirely to a Bitcoin-centric model and now holds around $74 billion in digital assets. This pivot has driven its market cap to $112 billion, despite abandoning its original cybersecurity business [1].

Other companies, however, are not as prepared to fully commit. Many continue their core operations while adding crypto as a side bet. This approach has raised eyebrows among finance professors like Mitchell Petersen of Northwestern University, who compares the trend to the dot-com bubble. He notes that while companies like Apple and Microsoft manage their cash reserves strategically, they do so with short-term, stable assets—not speculative ones like Bitcoin. “Crypto is not a part of normal corporate liquidity management,” Petersen says. He also highlights that reporting rules allow companies to obscure the nature of their cash equivalents, but these typically consist of safe, liquid assets rather than volatile crypto holdings [1].

The trend is further complicated by the unpredictable nature of crypto markets. While some investors are willing to pay a premium for shares of companies with significant Bitcoin holdings, the same companies could face sharp losses if the price of crypto dips. This volatility raises the question of whether this trend is driven by genuine investment or simply a speculative frenzy. Darrell Duffie, a finance professor at Stanford University, is among those who view the trend as unsustainable. “It’s a meme effect that has nothing to do with investment prowess or good corporate strategy,” he says. “Eventually, the market will come to its senses.”

According to 10x Research, public firms are now holding over $5 billion worth of Ethereum alone, signaling a broader shift in how corporations view digital assets [2]. This shift is occurring amid a financial landscape marked by shifting risk appetites and macroeconomic uncertainty. Meanwhile, bond investors are increasingly embracing risk as central banks, including the U.S. Federal Reserve, appear hesitant to raise interest rates [3].

The broader economic context is also shaping the crypto conversation. New regulations around stablecoins are pushing for stricter collateral requirements, which could shift capital flows toward government debt markets [4]. Analysts suggest that if Bitcoin continues to integrate into mainstream finance, its value could rise sharply—potentially into the millions—though such forecasts remain speculative [5].

As the trend continues, the debate over its long-term viability remains unresolved. Critics argue that this is more of a passing fad than a strategic shift, driven by hype rather than sound financial principles. Companies will need to weigh innovation with risk management to ensure their investments in digital assets are aligned with their broader financial strategies.

Source:

[1] Companies are rushing to add crypto to their balance sheet—but experts warn it’s a fad (https://fortune.com/crypto/2025/07/30/bitcoin-treasuries/)

[2] Manuel - Crypto market hits $3.89 trillion, but 10x Research ... (https://www.facebook.com/photo.php?fbid=73180****732510&set=a.130****63246274&type=3)

[3] Bond investors warm to risk, with Fed staying put in ' ... (https://ca.finance.yahoo.com/news/bond-investors-warm-risk-fed-101909703.html)

[4] crypto demand fuels stablecoins, stablecoins buy T-bills, ... (https://www.facebook.com/groups/492496885232267/posts/150****317190447/)

[5] How Much Will a $10000 Investment in Bitcoin Be Worth ... (https://www.mitrade.com/insights/news/live-news/article-8-997661-20250730)