Bitcoin News Today: Polish Gaming Firms Shift Reserves to Bitcoin Amid MicroStrategy Influence

Polish companies are increasingly exploring Bitcoin as a strategic corporate asset, inspired by the high-profile Bitcoin investments of U.S. firm MicroStrategy. Two publicly traded Polish gaming companies—Ice Code Games and Immersion Games—have announced plans to shift part of their financial reserves into Bitcoin, aiming to diversify their asset portfolios and hedge against macroeconomic risks [1]. Ice Code Games secured €1 million in funding to begin building BTC reserves, while Immersion Games intends to invest €1–1.5 million in the initial phase and scale up to €50–100 million through convertible bonds. Both companies plan to store their Bitcoin in cold wallets through custodians like Coinbase Prime and Fidelity [1].

The move reflects a broader trend in corporate treasury management, where firms are beginning to view Bitcoin not just as a speculative investment but as a legitimate asset class with potential to preserve value amid inflation and currency devaluation [1]. MicroStrategy, which has accumulated over 628,000 BTC with a market value of nearly $72 billion, has become the standard-bearer for this strategy. Its approach has been emulated by other firms in Japan, the U.S., and other European countries, and now appears to be gaining traction in Poland [1].

While the strategy could offer tax advantages—such as offsetting capital gains from stock trading with crypto losses—it is not without risks. Holding Bitcoin at high prices exposes companies to significant unrealized losses if the market turns. Additionally, funding these purchases through debt or equity increases financial pressure in the event of a price decline. Security risks, including loss of private keys and cyber threats, also remain a concern. Regulatory uncertainty in Poland and the EU adds further complexity to the adoption of this approach [1].

The success of the Bitcoin treasury strategy hinges largely on continued market optimism. When Bitcoin dropped 30% earlier this year, MicroStrategy recorded a $5.9 billion paper loss. Though it recovered with a $10 billion gain in the following quarter, these are non-cash gains unless the assets are sold. For smaller firms like those in Poland, the stakes are even higher—this strategy could either rescue struggling businesses or deepen their financial woes if the bull market falters [1].

MicroStrategy has reported that over 70 companies worldwide have adopted a similar strategy or begun exploring Bitcoin as part of their asset mix. These include firms from India, Brazil, France, and the UK, indicating a growing global appetite for Bitcoin as a corporate reserve asset. As more companies evaluate their exposure to digital assets, the role of Bitcoin in institutional portfolios is likely to expand further. However, its long-term viability will depend on macroeconomic conditions, regulatory developments, and sustained market confidence [1].

Source: [1] Polish Companies Bet on Bitcoin – Following in MicroStrategy’s Footsteps (https://coinpaprika.com/news/polish-companies-bet-on-bitcoin-following-in-microstrategy-s-footsteps/)